Is Facebook still growing?

Facebook’s last earnings report was a total disaster. After months of bad news, Facebook unveiled its second quarter earnings back in July and reported less revenue than Wall Street analysts expected — and more importantly, fewer new users. In fact, Facebook didn’t grow at all in its most valuable markets, the U.S., Canada and Europe. […]

12 Tips on How to Work with Social Platform Algorithms to Maximize Performance

Building an active and engaged following on social media is no easy feat, especially with the ever-evolving algorithms on Facebook, Instagram and the like, making it increasingly difficult for marketers and businesses to reach customers organically through social networks. Long gone are the days when a business could post a few updates a day, or week, and garner considerable […]

Facebook’s Testing New Ads Which Showcase Products from Multiple Brands in One Unit

This could be interesting – Facebook’s testing a new ad unit which would display content from multiple advertisers within a single ad collection. As you can see in this example, the ad includes content from two companies within the same unit, with the bottom bar branding alternating on each frame within the carousel. Facebook confirmed the test […]

3 Ways to Turn Facebook Messenger Ads into a Powerful Marketing Tool

Messenger apps have seen enormous growth over the years. The top four messaging platforms—Facebook Messenger, WeChat, WhatsApp, and Viber—boast of over 3 billion active users per month. This number is bigger than the active users of the top four social networks. It goes without saying that people love these apps, and any marketer should learn how to […]

New Report Shows People Continue to Get News from Social Media, Even Amid Accuracy Concerns

With all the discussion around how social platforms can be used to fuel divisions within society by facilitating the spread of fake news, and reinforcing filter bubbles due to algorithms showing users more of what they agree with, the latest Pew Research study on social media news consumption comes at an important time, and underlines, yet again, why this […]

Facebook Renames its Immersive ‘Canvas’ Ads and Provides New Engagement Options

Facebook is giving its immersive Canvas ad option an update, with a new name, some new back-end tweaks to improve load time and performance, and new creative template options to make them easier than ever to implement. Canvas ads, which Facebook rolled out to all advertisers back in 2016, essentially offer a mini-website experience within Facebook itself, […]