FACEBOOK PROMISES TO START TELLING YOU WHEN YOU’RE FACEBOOKING TOO MUCH

Facebook, during all its years of expansion, has been focused on one thing above all else: getting people to spend more time on its social network. Now, as tech giants face increasing criticism over the addictive nature of their products, the company is releasing features that do the opposite. Facebook and Instagram, its photo-sharing app, […]

Facebook shares dropped more than 20 percent after it warned growth would slow

Facebook’s second-quarter results revealed that it is no longer growing in the U.S. and Canada, its most valuable geographic region; shares dropped nearly 20 percent in after-hours trading and will likely fall this morning when the market opens. The social media giant added just 22 million new daily active users worldwide, its lowest increase since at least early […]

New Report Highlights Declining Consumer Trust in Facebook as a News Source

First off, as has been highlighted by various commentators, surveys like thisare not actual usage data – they’re responses to survey questions, people saying what they think, which can vary from reality. But the latest report on Facebook usage, this time relating to The Social Network as a news source, reinforce a recent Pew Research study which showed […]

Facebook Newsfeed Algorithm History

Facebook’s News Feed algorithm is in a constant state of flux. In the below timeline, we mark the major changes both marketers and businesses need to be aware of. With Facebook’s 1.98 billion monthly active users, it continues to be critical for businesses to have a presence on the platform. Check out the article here.

Facebook’s new dating service may know us better than we do

Think what you will about Facebook’s intrusions into your privacy, but the all-knowing social media network appears to have hit on a feature that could use that power for good, and help a significant cohort of its users: singles. On Tuesday, the social network announced it has started a matchmaking service. Chief executive Mark Zuckerberg said […]

How much would you pay for Facebook without ads?

Back in 2010, a young Mark Zuckerberg told lawmakers that Facebook would always be free. Eight years later, a more grown-up Zuckerberg updated his stance to Congress, saying “There will always be a version of Facebook that is free.” That statement leaves open the possibility that Facebook will someday offer a paid version — perhaps one without ads […]

Facebook Is Rolling Out New Privacy Tools. Will It Be Enough?

In the 11 or so days since the story broke that 50 million Facebook users’ data was exposed through a Cambridge Analytica researcher’s app, executives up and down the Facebook food chain—from CEO Mark Zuckerberg and COO Sheryl Sandberg’s five-day-late apology tour to vp of global marketing Carolyn Everson’s talking points memo—took to the media to explain what happened, […]

Google’s and Facebook’s share of the U.S. ad market could decline for the first time, thanks to Amazon and Snapchat

Google and Facebook — the world’s biggest online ad companies — could see their share of U.S. digital advertising decline for the first time, thanks to slowing growth and competition from the likes of Amazon and Snap. Google’s share is expected to decline from 38.6 percent last year to 37.2 percent in 2018, according to […]