How much would you pay for Facebook without ads?

Back in 2010, a young Mark Zuckerberg told lawmakers that Facebook would always be free. Eight years later, a more grown-up Zuckerberg updated his stance to Congress, saying “There will always be a version of Facebook that is free.” That statement leaves open the possibility that Facebook will someday offer a paid version — perhaps one without ads […]

Facebook Is Rolling Out New Privacy Tools. Will It Be Enough?

In the 11 or so days since the story broke that 50 million Facebook users’ data was exposed through a Cambridge Analytica researcher’s app, executives up and down the Facebook food chain—from CEO Mark Zuckerberg and COO Sheryl Sandberg’s five-day-late apology tour to vp of global marketing Carolyn Everson’s talking points memo—took to the media to explain what happened, […]

Google’s and Facebook’s share of the U.S. ad market could decline for the first time, thanks to Amazon and Snapchat

Google and Facebook — the world’s biggest online ad companies — could see their share of U.S. digital advertising decline for the first time, thanks to slowing growth and competition from the likes of Amazon and Snap. Google’s share is expected to decline from 38.6 percent last year to 37.2 percent in 2018, according to […]

Facebook has lost nearly $50 billion in market cap since the data scandal

Facebook’s Cambridge Analytica data debacle could be more damaging to the company than any of its other recent missteps. The news that the data analytics firm that helped Donald Trump get elected president was able to amass data on 50 million users without their permission has sent Facebook’s market value down nearly $50 billion since Friday. That’s the stock’s […]

Forget Facebook? Why Marketers Are Embracing Pinterest and Instagram

Facebook’s News Feed is a lot of things, but these days, it’s rarely inspirational. With 2.13 billion monthly users, Facebook has more reach than any other social network, but it’s not the best option for consumers to get ideas and enjoy visually pleasing experiences. In recent years, Pinterest and Instagram have filled that void. The visual nature of […]

Facebook Full Year 2017 Results: Solid Revenue Growth, Questions Over Future Shifts

Facebook has released its Q4 and full year 2017 performance results, once again posting solid numbers across the board – though there are some interesting notes on the impact on their shift towards more ‘meaningful connections’ First off, on active users, Facebook’s monthly active user count rose to 2.13 billion, an increase of 14% year-on-year. Full […]

Facebook’s Published a New Study Which Highlights Effective Mobile Video Techniques

Facebook has published a new study which examines the effectiveness of traditional video approaches – i.e. TV ads – when looking to reach modern, mobile consumers. Working with Metrixlab, Facebook commissioned a study of some 759 video ads from 300+ brands, across nine verticals, and distributed across 25 countries. The researchers surveyed video viewers to get their […]