4 Things Marketers Should Know About the FTC’s Latest Crackdown on Influencer-Driven Social Media

Do you know the difference between an #ad, #sponsored content and a brand #partnership? As more brands turn to influencers to crank out social media posts, the Federal Trade Commission updated its endorsement guidance last month, giving more clarity into what specific language creators can and cannot use when working with brands on sponsored content. Ellie Altshuler, […]