These Digital Billboards From McDonald’s Change Depending on How Bad the Traffic Is

traffic-jam-mcdonalds-PAGE-2017.jpgGetting stuck in traffic at the end of the day sucks, which is why McDonald’s hopes some new creative ad targeting will get you to pull over at a nearby restaurant and pick up a hamburger on your way home.

The fast-food chain and Leo Burnett are running an intriguing out-of-home campaign in the U.K. that targets drivers on busy highways at peak times of the day. Digital billboards placed alongside the road feature a Big Mac when traffic is light, but once it starts to build, the creative switches to McDonald’s familiar golden arches with copy that reads, “Stuck in a jam? There’s a light at the end of the tunnel.”

“Simple, tantalizing, recognizable product shots stimulate the appetite during fast-flowing traffic, while longer contextual copy lines run during heavy, slow-moving traffic, acknowledging the delays to deliver a relevant and powerful call to action,” said Dan Dawson, chief technology officer at Grand Visual, an out-of-home company that helped produce the campaign along with OpenLoop, which monitored real-time stats from Google Traffic API to determine which creative would be served to which billboard.

Google BikeAround: Street View For Alzheimers

Meet Anne-Christine Hertz, a Swedish inventor who works at Health Technology Centre of Halland. Today, she shares a story of how the Centre used Google Street View to invent a device that helps the elderly with Alzheimer’s.

Every three seconds someone develops dementia, a condition that creates disability and dependency among many elderly people around the world, robbing the memory and judgment of some 40 million people. It’s not only overwhelming and stressful for those suffering, but also their loved ones trying to take care of them.

BikeAround is a new way to actively assist people with dementia, and pairs a stationary bike with Google Street View, that is then projected on a big screen to take patients on a virtual ride down memory lane, letting them pedal around a place they have visited in the past. Find out more here.

You can now set up a 360 photo as your Facebook cover to add a bit more pizzaz to your Facebook cover photos? You can now take a 360-degree photo and set it up as your cover photo, and you can do it all directly from your Facebook mobile app.

The new feature, available on both iOS and Android, lets you capture a 360-degree photo with your Facebook Camera.

The process is simple: Spin around as you take the photo and make sure you stay within the guiding lines on the screen. Choose the starting point and you’re done.

Read full article here.

Over a Third of Millennials in Relationships Spy on Partners’ Digital Correspondence

Well this is something to think about…

A sizable number of millennial couples suffer from a breach of digital privacy. But instead of an anonymous hacker, the source of such transgressions comes from closer to home—each other.

More than one-third of millennials in relationships read their partner’s texts and emails weekly without permission, according to a new study by pollster YouGov. This sneaky behavior raises the real question of whether millennials’ relationships are built on a solid foundation of trust.

US Internet Users Who Have Read a Significant Other's Text Messages, Social Media or Emails, by Age, July 2017 (% of respondents in each group)

Among millennials, the urge to take a surreptitious peek at a partner’s communications appears too great an urge to resist. While about one-quarter (23%) of all US adults surveyed admitted to reading a significant other’s texts, that figure was 37% among 18- to 34-year-olds.

Similarly, 37% of millennials looked at a partner’s social media accounts, while just 23% of total adults did the same. A higher number of millennials (31%) perused their romantic interest’s emails, compared with 22% of overall adults.

Unsurprisingly, those ages 55 and older looked at their partner’s digital correspondence at much lower levels than other age groups.

Millennials were also more predisposed to breaking up over text. YouGov found that 33% of millennials had ended a relationship via SMS, compared with 11% of those ages 35 to 54. Only 1% of those 55 or older admitted to a digital Dear John letter.

Digital privacy in millennial relationships—or the lack thereof—highlights how important online communications have become for people in the demographic.

A separate study conducted in June by home security firm Safe Home found fewer millennials (15%) said they would not use a device due to a privacy threat than any other age group.

US Internet Users Who Would Not Use a Device due to a Privacy Threat, by Age, March 2017 (% of respondents in each group)

By contrast, more than twice as many respondents ages 65 and older (38%) would decline to use a device that might threaten their privacy.

“Millennials have less expectation of digital privacy than their elders—and, perhaps because of that, seem to care less about it,” said eMarketer Senior Analyst Mark Dolliver.

He added, “It’s only a matter of time before there’s an app that leaves telltale lipstick on one’s collar, so it shouldn’t surprise us if millennials are rummaging through one another’s would-be private communications in the meantime.”

McDonald’s to hire more U.S. workers this summer, some via Snapchat

McDonald’s said it will hire more U.S. workers this summer to staff french fry stations and cash registers, and it will bring in a new way to apply in an effort to draw in more young applicants.

The world’s largest burger chain said the company and its franchisees will hire about 250,000 people across its more than 14,000 U.S. restaurants for what is usually one of its busiest seasons of the year. That hiring figure accounts for typically high turnover.

McDonald’s will offer applications through Snapchat, the social media platform that allows users to post pictures or videos in 10-second snippets. The chain started accepting “Snaplications” in Australia last month, allowing potential employees to make video submissions with a special filter that shows them wearing a McDonald’s uniform. The video audition can then be submitted to McDonald’s Snapchat account. After that, McDonald’s will send back a link to the application and digital careers page.

“We thought Snaplications was a great way to allow us to meet job seekers where they are — their phones,” said Jez Langhorn, McDonald’s USA’s senior director of human resources.