Why Diesel Opened a Deceptive NYC Pop-Up Store Selling Knockoffs of Its Own Clothes

deisel-popup-PAGE-2018.jpgLast week, something that by all appearances was a small knockoff store popped up out of nowhere on Canal Street in New York. It looked pretty much like any other knockoff store—plastic hangers; neon “sale” and “buy 2, get 1 free” signs in slightly messy handwriting; and boxes upon boxes of sweaters, shirts and other items piled in the middle of the small store. It definitely wasn’t a place a fashion brand that wants to be taken seriously during New York Fashion Week would dare be found.

But Diesel saw it differently–read full article here. 

NBC Will Show Winter Olympics Content on 4,000 Outdoor Displays in 3 U.S. Cities

A mock-up of a LinkNYC kiosk that will display Winter Olympics content. They will begin showing content on Thursday.

Olympics fans in New York, Chicago and Philadelphia will soon have a way to catch up with the 2018 Winter Olympics without looking down at their phones during their commute.

Later this week, NBC Olympics will begin showcasing content from Pyeongchang, South Korea—videos and visuals such as highlights, summaries, previews, medal counts and athlete bios—on digital displays on streets and in mass transit systems in those three cities. Through a partnership with Intersection, a New York-based startup, NBC hopes to broaden its Olympics footprint while reminding people to watch the games on TV or on NBC’s mobile app.

According to NBC Olympics President Gary Zenkel, the goal is to reach viewers beyond their usual consumption habits. Since there is a 14-hour time difference between the East Coast and South Korea, Zenkel said he hopes it will also provide ongoing content even though the games are half a world away. That means having highlights from the night before during the morning commute in the U.S. to show people what happened while they were still sleeping.

“There’s a real-time presence of Olympic content that’s accompanying people who are either heading to work or doing what they do as they maneuver the streets of New York, Philly and Chicago,” he told Adweek during an interview from South Korea.

Starting Thursday, around 4,000 digital displays will begin showing Olympics content for about three to six minutes every hour. The monoliths stand 9.5 feet tall, and have 55-inch display screens. Zenkel said the goal is to increase the “appetite” for Olympics content.

The idea came about a couple of months ago after Zenkel noticed the LinkNYC stands around New York. Soon after that, Zenkel ran into Intersection chief revenue officer Marta Martinez and decided to contact her later to learn more about the displays.

“I saw these kiosks popping up on what felt like at least every city block and in some cases corners and was intrigued,” Zenkel said.

This is the first major content play for Intersection, which has digital display partnerships with a number of major cities in the U.S. Screens can show all kinds of content, including ads like Apple’s Shark Tank-style show, “Planet of the Apps,” as well as offer free Wi-Fi. Other Intersection markets include Dallas, San Francisco, Seattle, Minneapolis and most recently Los Angeles.

The Olympics content will be displayed across the 1,500 LinkNYC kiosks in New York; on digital panels and displays in the Chicago Transit Authority system; and on bus shelters, urban panels and other displays in Philadelphia’s mass transit system and streets.

“It ties back to our core mission, which is to improve [the] daily life of cities through technology,” said Intersection CEO Ari Buchalter. “I think a big part of that is around delivering unique and powerful content experiences in the public space, in particular those that are sort of human-scale, look-up experiences as opposed to the content that people often consume on their mobile phones.”

The initial plan late last year was to find advertisers among NBC’s existing content sponsors. However, Zenkel said the plan came together just before the games were set to begin, and the two companies decided not to exchange any money—unless they’re able to find an advertiser at the last minute.

“The Olympics is a uniquely massive event,” Zenkel said. “I don’t think anyone who walks down the street seeing some great Olympic content is going to say, ‘Hmm, how did this end up here?’”

Buchalter said Intersection is also in talks to bring other types of content to public spaces. That might include news, social media, local info or cultural content. Buchalter said revenue agreements depend on each contract. However, the share with LinkNYC, a joint partnership with New York City, is split in half.

“If you only see an ad, then you eventually become blind to that space,” he said.

These Digital Billboards From McDonald’s Change Depending on How Bad the Traffic Is

traffic-jam-mcdonalds-PAGE-2017.jpgGetting stuck in traffic at the end of the day sucks, which is why McDonald’s hopes some new creative ad targeting will get you to pull over at a nearby restaurant and pick up a hamburger on your way home.

The fast-food chain and Leo Burnett are running an intriguing out-of-home campaign in the U.K. that targets drivers on busy highways at peak times of the day. Digital billboards placed alongside the road feature a Big Mac when traffic is light, but once it starts to build, the creative switches to McDonald’s familiar golden arches with copy that reads, “Stuck in a jam? There’s a light at the end of the tunnel.”

“Simple, tantalizing, recognizable product shots stimulate the appetite during fast-flowing traffic, while longer contextual copy lines run during heavy, slow-moving traffic, acknowledging the delays to deliver a relevant and powerful call to action,” said Dan Dawson, chief technology officer at Grand Visual, an out-of-home company that helped produce the campaign along with OpenLoop, which monitored real-time stats from Google Traffic API to determine which creative would be served to which billboard.

Google BikeAround: Street View For Alzheimers

Meet Anne-Christine Hertz, a Swedish inventor who works at Health Technology Centre of Halland. Today, she shares a story of how the Centre used Google Street View to invent a device that helps the elderly with Alzheimer’s.

Every three seconds someone develops dementia, a condition that creates disability and dependency among many elderly people around the world, robbing the memory and judgment of some 40 million people. It’s not only overwhelming and stressful for those suffering, but also their loved ones trying to take care of them.

BikeAround is a new way to actively assist people with dementia, and pairs a stationary bike with Google Street View, that is then projected on a big screen to take patients on a virtual ride down memory lane, letting them pedal around a place they have visited in the past. Find out more here.

You can now set up a 360 photo as your Facebook cover

https-%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F572323%2Fa3dc1f9a-e76b-4e04-9e8e-45d4160947fb.pngWant to add a bit more pizzaz to your Facebook cover photos? You can now take a 360-degree photo and set it up as your cover photo, and you can do it all directly from your Facebook mobile app.

The new feature, available on both iOS and Android, lets you capture a 360-degree photo with your Facebook Camera.

The process is simple: Spin around as you take the photo and make sure you stay within the guiding lines on the screen. Choose the starting point and you’re done.

Read full article here.