Google Announces a Range of Search Updates to Mark its 20th Anniversary

This week marks the 20th anniversary of Google, the digital search platform that has become synonymous with information gathering. It’s hard to imagine a world without Google on hand now, particularly given the growth of smartphones, providing the capacity to search anything at any time, helping with product research, location information and settling friendly debates. To […]

Google reportedly bought Mastercard data to link online ads with offline purchases

If you’re a Mastercard holder in the US, Google has reportedly been tracking whether your buying habits are influenced by online ads in your offline purchases for the past year. The secret deal between the two companies was brokered after four years of negotiation, according to a Bloomberg report published today. Neither Google nor Mastercard have publicly […]

Google’s and Facebook’s share of the U.S. ad market could decline for the first time, thanks to Amazon and Snapchat

Google and Facebook — the world’s biggest online ad companies — could see their share of U.S. digital advertising decline for the first time, thanks to slowing growth and competition from the likes of Amazon and Snap. Google’s share is expected to decline from 38.6 percent last year to 37.2 percent in 2018, according to […]