Google ‘bad ads’ drop to 2.3 billion

Number of bad accounts removed using machine learning has doubled to more than a million.

Google took down 2.3 billion “bad ads” last year, which is significantly down on the 3.2 billion it removed the year before.

The internet’s dominant ad company has also provided more detail about the kinds of ads it removed last year for violating its policies.

These include: 207,000 ads for ticket resellers, more than 531,000 ads for bail bonds and about 58.8 million phishing ads, while it removed nearly 734,000 publishers and app developers from its ad network.

However, Google could not provide an estimate for how big of a proportion 2.3 billion is against its total ad inventory that was served in 2018, although it is understood to be a very small minority.

Nor would it comment on how much income it made from those ads.

Google has been at the centre of multiple brand safety scandals in recent years, such as ads appearing next to terror videos and extremist content.

However, last year Google was able to identify and remove almost one million bad advertiser accounts using machine learning, which is nearly the double amount it terminated.

Because of the sheer volume of new web pages that are created every day, as well as videos posted on Google’s video-sharing platform YouTube, the company has tried to develop artificial intelligence-led solutions to moderation instead of just relying on humans.

Scott Spencer, director of sustainable ads at Google, said: “Google has a crucial stake in a healthy and sustainable digital advertising ecosystem – something we’ve worked to enable for nearly 20 years.

“Every day, we invest significant team hours and technological resources in protecting the users, advertisers and publishers that make the internet so useful.”

Google Announces a Range of Search Updates to Mark its 20th Anniversary

This week marks the 20th anniversary of Google, the digital search platform that has become synonymous with information gathering.

It’s hard to imagine a world without Google on hand now, particularly given the growth of smartphones, providing the capacity to search anything at any time, helping with product research, location information and settling friendly debates.

To mark the occasion, Google has announced a range of updates to its search tools, each with varying degrees of SEO relevance. Here’s a summary of what’s been announced, and what they mean for your digital strategy.

First off, Google’s adding a new listing of previously related searches via new Activity Cards.

Google Activity Cards

Google reportedly bought Mastercard data to link online ads with offline purchases

mdoying_180117_2249_0206stills.0If you’re a Mastercard holder in the US, Google has reportedly been tracking whether your buying habits are influenced by online ads in your offline purchases for the past year. The secret deal between the two companies was brokered after four years of negotiation, according to a Bloomberg report published today.

Neither Google nor Mastercard have publicly announced the partnership, and neither company let its customers know that their offline purchases made in stores are being tracked through Mastercard purchase histories and correlated with online ad interactions. Both Google and Mastercard say that the data is anonymized in order to protect personally identifiable information.

Google reportedly paid Mastercard millions of dollars for data on what people have been buying. It used that data to build a tool for advertisers that would break down whether people who had clicked online ads later went on to purchase a product at a physical retail store.

Bloomberg reported in detail how the process works. It starts with a customer who’s logged into a Google account on the web clicking a Google ad. That person browses a certain item, but doesn’t purchase it. Later on, if they use their MasterCard to buy that item in a physical store within 30 days, Google will send the advertiser a report about that product and the effectiveness of its ads, with a section for “offline revenue” listing the retail sales.

Read full article here.