Google’s and Facebook’s share of the U.S. ad market could decline for the first time, thanks to Amazon and Snapchat

Google and Facebook — the world’s biggest online ad companies — could see their share of U.S. digital advertising decline for the first time, thanks to slowing growth and competition from the likes of Amazon and Snap. Google’s share is expected to decline from 38.6 percent last year to 37.2 percent in 2018, according to […]

Google opens its Slack competitor, Hangouts Chat, to everyone

After months of testing, Google is opening its business messaging platform, Hangouts Chat, to everyone. The Slack-like service for team communication is now open to all of the company’s business customers who use its G Suite services. Hangouts Chat, first unveiled nearly a year ago, is a lot like Slack in that teams can communicate in group […]

Google Chrome Will Automatically Block Annoying Ads

Google’s Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed on Thursday. Publishers will be able to understand how they will be affected through a tool Google is dubbing “The Ad Experience Report.” It will basically score a publisher’s site and […]

YouTube Is Adding 40 Celebrity-Driven Original Programs

With perhaps its boldest bet yet, YouTube is going directly after traditional television advertising dollars with 40 new programs exclusively for the platform. And advertisers appear to be coming back to the fold after brand-safety concerns rocked YouTube several weeks ago. Tonight, at the digital giant’s BrandCast event in New York, YouTube chief business officer Robert Kyncl announced that celebrities […]

Here Are Some Stats That Put The Whole ‘Duopoly of Google and Facebook’ in Perspective

Here’s a positive spin on eMarketer’s recent report: Digital advertising on mobile will only become easier for marketers, as Google will control search and Facebook will control display. But for those who enjoy a darker outlook, the duopoly that is Google and Facebook isn’t going anywhere soon, and in fact, will continue to grow: This […]