Instagram, Twitch, and other platforms helped creators make nearly $7 billion, study says

Creators in the U.S. are earning more than ever on internet platforms like Instagram, YouTube, and Tumblr — nearly $7 billion, according to a new study. The sprawling 97-page report by the Re:Create Coalition analyzes how many people in the U.S. are creating online content, where in the country they’re located, and how much they are earning. […]

Understanding The Difference Between ‘Micro-Influencers’ and ‘Mega-Influencers’

Have you ever read a post by your favorite blogger, or seen a product recommendation from them, and snapped it up right away? This is influencer marketing in action. By utilizing the voice of well-connected people in your niche, you can reach an audience that’s relevant, and already engaged, in order to increase sales. And […]

4 Things Marketers Should Know About the FTC’s Latest Crackdown on Influencer-Driven Social Media

Do you know the difference between an #ad, #sponsored content and a brand #partnership? As more brands turn to influencers to crank out social media posts, the Federal Trade Commission updated its endorsement guidance last month, giving more clarity into what specific language creators can and cannot use when working with brands on sponsored content. Ellie Altshuler, […]

Do Different Age Groups Prefer Different Content Online? [Infographic]

There have been many reports on the different media consumption habits of each generation, and how you need to take that into account when planning on how you’re going to reach your audience, but there’s fewer on how, exactly, each generation is different. One of the most difficult elements of this is that the Milennial […]

Over 93% of Celebrity Influencers are Violating FTC Guidelines [Infographic]

As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry. In April 2017, the FTC sent notices to over 90 celebrities, brands, and influencers reminding them of the regulations. Celebrities and influencers on Instagram have been […]

Study: Influencer Marketing Is 11 Times More Effective Than Banner Ads

We all know influencers can have an impact on product marketing, but are we really getting a clear, measurable picture of how they actually sway sales in the store aisles? That was the challenge behind a first-of-its-kind sales effect study focusing entirely on influencer and content marketing released today by TapInfluence, Nielsen Catalina Solutions and WhiteWave […]