How Offline and Online Marketing Can Work Together [Infographic]

The ways in which consumers research and buy products are changing, and that means the methods a business uses to promote itself and its products also needs to shift in-line. This has made the choice between offline or online marketing more complex – which is more worthy of your marketing spend? Offline marketing – newspaper adverts, TV ad campaigns, direct mail, etc. – are getting less […]

Twitter Releases New Data on the Value of Influencers [Infographic]

Influencer marketing is on the rise, with a growing number of brands cottoning onto the fact that one of the most effective and efficient ways to gain traction on social platforms is via the people who already have an audience and are already using the apps and tools to best effect. And while actors, singers and sports stars remain great amplifiers […]

Everything You Need to Know about The Internet of Things

The “Internet of Things” is a commonly misunderstood phrase. Many people think it refers to things like an app for your heating, or turning on your kettle from your phone. In reality however, it is a world-vision of interconnected devices, buildings, vehicles and other appliances. These “things” all communicate with each other wirelessly, carrying out […]

Infographic: Dating Apps Are Sparking Millions of Social Media Conversations

Dating apps chatter reached a fever pitch in 2015. KBS Attention reviewed more than 2.5 million Twitter conversations that included Grindr, Tinder, Happn, OkCupid and Match to gain insights about the trends. What Attention found: there are a bounty of marketing possibilities. “Looking toward the future, brands and advertisers need to identify ways in which […]

Why Your Sales Team Should Invest More Time on Content Marketing [Infographic]

Customers, on average, look at nearly a dozen pieces of content before finalizing a purchase – and they would rather check out content than look at ads when learning about a company and its offerings. This demand keeps marketers busy – 88% of B2B companies are turning to content marketing to supplement their sales efforts. Marketers […]