Why Scannable Shelf Tags Could Improve the Retail Experience After Beacons Failed

Once upon a time, beacons—Bluetooth-powered devices that can push messages to smartphones—offered brands an opportunity to connect with consumers in physical retail locations and gather data about them. For brands, beacons promised an expanded and expansive conversation at the shelf. Companies spend a lot of money trying to get consumers to the store and in front […]

Why Diesel Opened a Deceptive NYC Pop-Up Store Selling Knockoffs of Its Own Clothes

Last week, something that by all appearances was a small knockoff store popped up out of nowhere on Canal Street in New York. It looked pretty much like any other knockoff store—plastic hangers; neon “sale” and “buy 2, get 1 free” signs in slightly messy handwriting; and boxes upon boxes of sweaters, shirts and other […]

Everything You Need to Know about The Internet of Things

The “Internet of Things” is a commonly misunderstood phrase. Many people think it refers to things like an app for your heating, or turning on your kettle from your phone. In reality however, it is a world-vision of interconnected devices, buildings, vehicles and other appliances. These “things” all communicate with each other wirelessly, carrying out […]