Once upon a time, beacons—Bluetooth-powered devices that can push messages to smartphones—offered brands an opportunity to connect with consumers in physical retail locations and gather data about them. For brands, beacons promised an expanded and expansive conversation at the shelf. Companies spend a lot of money trying to get consumers to the store and in front […]
Last week, something that by all appearances was a small knockoff store popped up out of nowhere on Canal Street in New York. It looked pretty much like any other knockoff store—plastic hangers; neon “sale” and “buy 2, get 1 free” signs in slightly messy handwriting; and boxes upon boxes of sweaters, shirts and other […]
The “Internet of Things” is a commonly misunderstood phrase. Many people think it refers to things like an app for your heating, or turning on your kettle from your phone. In reality however, it is a world-vision of interconnected devices, buildings, vehicles and other appliances. These “things” all communicate with each other wirelessly, carrying out […]
Stuff like this just makes us smile.
From smart socks to wearables to cybernetics, there’s no stopping the world of tech innovation. Read article here
Coming to a household near you, maybe?
“Soon enough, almost all human activity and the Internet will be inextricable. My heartbeat, connected to a cloud-based health monitor, is content that welds the person and the machine. The video I watch is content, but so is where and how long I watched it, and what I did next.” NY Times Internet Bits So, […]
Instagram is a rapidly growing photo and video sharing platform with more than 150 million users and 16 billion photos shared. Over 55 million photos are shared on Instagram to a very engaged community every single day. As you can imagine, brands have jumped into the game, and here are a bunch of tools that make […]