New Report Finds Snapchat, TikTok Outpace Instagram in Teen Popularity

While the ship seems to have sailed on Facebook being the top social platform among younger audiences, Facebook, of course, still has Instagram to maintain connection with the youth. Or ‘had’ – according to a new survey conducted by research firm Piper Sandler, Instagram, too, now seems to be losing ground, with Snapchat and TikTok seeing higher […]

Instagram Tests Reels Button on Lower Function Bar in Some Regions

This is interesting. Last week, when Instagram released its TikTok-inspired Reels functionality into more regions, amid ongoing speculation about the future of TikTok in the US, tech analyst Josh Constine noted that one of the key flaws of Reels, at launch, is that there’s no front page presence for the functionality, making it more difficult to find Reels content. […]

Instagram Announces Next Stage of IGTV Monetization, New Revenue Options for Instagram Live

Instagram has announced the next stage of monetization for IGTV, while it’s also adding new digital ‘badges’ for IG Live, which will enable viewers to donate money to their favorite broadcasters. First off, on IGTV – Instagram has been working to provide monetization opportunities for IGTV over the last few months, with the first stage of […]