10 Ways to Step Up Your Instagram Stories Content

This year, more businesses are going all in on Instagram Stories, with the Stories format quickly becoming the hottest social media option. Even Facebook CEO Mark Zuckerberg says so – according to Zuckerberg, Stories are on track to overtake the News Feed as the primary form of social sharing. Momentum for Stories is clearly building – and […]

Instagram Stories now lets its 400M users add soundtracks

The right music can make a boring photo or video epic, so Instagram  is equipping users with a way to add popular songs to their Stories. TechCrunch had the scoop on the music feature’s prototype in early May, and now it’s launching to iOS and Android users in 6 countries including, the U.S. Thanks to Facebook’s recent deals with record labels, […]

Vanity was once the preserve of the privileged but Instagram has changed all of that

Madonna might have told the world to “Express Yourself” way back in 1989, but it’s millennials who have taken self-expression to a whole new level. And we’ve only got Instagram to thank for that. That’s not because — despite what the headlines might say — we’re a bunch of vain narcissists with nothing better to […]

Instagram Announces a New Video App to Directly Compete With YouTube and Snapchat

Nothing says more about the release of a new app from a social media giant than technical difficulties or an early released blog post, spoiling the news. That’s exactly what happened with the release of IGTV, a new standalone video app from Instagram, announced at a special event today. The app opens up to vertically oriented videos […]

Forget Facebook? Why Marketers Are Embracing Pinterest and Instagram

Facebook’s News Feed is a lot of things, but these days, it’s rarely inspirational. With 2.13 billion monthly users, Facebook has more reach than any other social network, but it’s not the best option for consumers to get ideas and enjoy visually pleasing experiences. In recent years, Pinterest and Instagram have filled that void. The visual nature of […]

Instagram Reports 2017 Usage Trends, Including Top Hashtags and Most Followed Celebrities

With Instagram rising in popularity, a growing number of marketers are also looking to tap into the Instagram stream. But in order to do that effectively, you need to know the latest usage trends and shifts, so you can focus on what’s working and utilize that to your benefit. To help with this, Instagram has this […]