Instagram continues to grow and attract users, and with more than 500 million active users that post over 95 million pictures and videos every single day, there isn’t any sign of its growth slowing down. With such a large and engaged user base, it presents great marketing opportunities, both paid and organic. If your marketing […]
Instagram has reached a new milestone. The photo sharing app now counts more than 500 million monthly active users, up from 400 million in September, Instagram announced Tuesday. Of those, more than 300 million people use the app every day, according to a statement from the company. International growth also remains strong, with more than 80% […]
Social networking now accounts for one in every five minutes spent on the internet. This is one of the many insights outlined in comScore’s 2016 Cross-Platform Future in Focus’ whitepaper, which examines overall traffic data and how it relates to a range of web and digital trends. The data’s primarily based on comScore’s MMX Multi-Platform measurement system, […]
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With more than 400 million monthly users and a growing number of advertisers, Instagram is adding an algorithm that reorders pictures and videos in users’ feeds based on their interests. It’s a move marketers say was inevitable, as the photo-sharing app builds out its ad business and takes a page from sister company Facebook’s playbook, even […]
When Instagram advertising became open to everyone in September it was an invitation for brands to repurpose their content for the popular photo-sharing app, which now boasts as many as 400 million active users per month. How should brands capitalize on this? The perfect Instagram ad may be different from the perfect Instagram post. This […]
Instagram revealed today that it has 400 million monthly users, which represents a growth of 100 million users since the beginning of this year. What’s more, the Facebook-owned company said 75 percent of its audience resides outside the U.S. Here are a few other facts Instagram shared late Tuesday in a blog post: Among the […]
Ever since Kevin Systrom and Mike Krieger launched Instagram five years ago, Instagram has favored square-shaped photos. Not anymore. In a significant change, the popular photo-sharing app announced native support for landscape and portrait-shaped photos. The update will roll out to all iOS and Android users through the day on Thursday. Previously, if you wanted to […]