Why Amazon and Google’s Global Share of the Smart Speaker Market Is on the Decline

amazon-decline-CONTENT-2018Amazon and Google’s grip on the voice-enabled device market is slipping, at least according to Strategy Analytics.

In a new report, the analytics firm found Amazon shipped 4 million smart speakers in the first quarter of 2018, accounting for 43 percent of the 9.2 million units shipped globally. But it also means Amazon’s global market share has been cut nearly in half since the same period last year, Strategy Analytics said.

Meanwhile, Google shipped 2.4 million units, putting it at No. 2 on the list of global smart speaker shipments, and Alibaba came in at No. 3 with 700,000 units. Apple was fourth with 600,000, followed by Xiaomi with 200,000.

In Amazon CEO Jeff Bezos’ annual shareholder letter, he said 2017 was Amazon’s best year to date for hardware sales. The company sold tens of millions of devices. But Amazon had a nearly three-year head start over some competitors, and it may be time to ask whether it can maintain its lead.

In the first quarter, Amazon and Google faced new competition from Apple, which released its HomePod in February. At the same time, Alibaba and Xiaomi are making waves in China.

Infographic: What Consumers Are Really Looking for in a Wired Home

Internet of Things has come to define modern life, especially home life. Connected TVs, alarms, even toilets are becoming more common. But what are we really looking for in a wired household? Jeff Malmad, managing director, head of mobile and Life+ at Mindshare North America—which surveyed 1,000 consumers in the U.S. this past January—said the answer could have big implications for marketers. “Privacy is paramount for consumers,” he noted. “Marketers need to make sure that it’s easy to opt in or out of connected experiences, and ensure that they’re providing people with a real value exchange for opting in. Brands have a real opportunity to make consumers’ lives easier by delivering relevant notifications and content in their time of need, whether that’s reminding them of an errand or helping them with a household task.”

Here’s a look at some stats from Mindshare showing just how interested consumers are in connected homes and everyday objects: home-tech-02-2016

Everything You Need to Know about The Internet of Things

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The “Internet of Things” is a commonly misunderstood phrase. Many people think it refers to things like an app for your heating, or turning on your kettle from your phone.

In reality however, it is a world-vision of interconnected devices, buildings, vehicles and other appliances. These “things” all communicate with each other wirelessly, carrying out independent actions without the need for human interaction.

Check out the cool info graphic thingy here.