LinkedIn Adds New Retargeting Options and Simplified Campaign Integration to its Audience Network

LinkedIn has announced some new retargeting options, which will enable businesses to reach people who’ve interacted with their previous video and Lead Gen Form ads, while it’s also making it easier to extend your campaigns to its Audience Network, giving brands the capacity to reach more people via ‘trusted’ third-party apps and sites. First off, on retargeting […]

LinkedIn’s up to 690 Million Members, Reports 26% Growth in User Sessions

As part of its broader Q3 2020 Performance report, Microsoft has reported that LinkedIn has seen ongoing growth in both total members and engagement. But there’s also been a slowdown in ad spend and job listings as the impacts of COVID-19 take effect. In terms of users, LinkedIn is now up to 690 million total members, increasing from 675 […]

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform

In what will come as absolutely no surprise, LinkedIn has reported that it’s seeing a massive increase in company posts mentioning ‘COVID-19’ and ‘working from home’ at present. That’s no revelation, but what is interesting is noting the engagement that these posts have received, and how LinkedIn’s members have responded to coronavirus-related content – which may provide […]

LinkedIn Stats for 2019 [Infographic]

This infographic will inform you about some statistics that you must know to build a successful social media strategy for LinkedIn in 2019. We’ve divided the statistics into various sections: Demographics – The kind of people who are using LinkedIn, for instance, their gender, age, income etc. Usage – How people are accessing and using LinkedIn. Engagement – […]

Microsoft Reports that LinkedIn is Seeing ‘Record Levels of Engagement’

Since Microsoft purchased LinkedIn back in 2016, the platform no longer needs to report its individual quarterly performance numbers, which means we don’t get the transparency we used to around total users, engagement metrics, revenue stats, etc. But we do get some insights. As part of Microsoft’s Q1 ’19 results, which it reported earlier this week, the […]

5 Practical Steps Your Brand Can Take to Build Trust [Infographic]

With all the talk about fake news and misleading ads, it’s no surprise that consumer trust is falling across government, business and media groups. Indeed, in the executive summary of Edelman’s 2017 Trust Barometer, the organization notes that: “The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust […]

Here are three scary reasons why LinkedIn sold to Microsoft for $26 billion

LinkedIn’s stock was down more than 43 percent since July of last year, and there wasn’t much reason to believe it would regain that value anytime soon. Clearly, Weiner and LinkedIn’s board agreed, starting talks just after its troubled February report in which the company had lowered its forecasts. Microsoft bought LinkedIn for $196 a […]