What are your thoughts on the LinkedIn Social Selling Index score – vanity metric or valuable tool?
Some say it’s a helpful metric of performance on LinkedIn, while others say it’s useless. Where do you stand? Do you use the SSI or even know what it is?
The validity and usefulness of LinkedIn’s Social Selling Index (SSI) continues to be a source of much debate among those in sales, leadership and digital marketing.
In this post, I’ll provide an overview of LinkedIn’s SSI score, and how you can utilize it, if you wish to do so.
Ultimately, you’ll need to answer the “how important is the LinkedIn SSI score” question for yourself.
LinkedIn describes its Social Selling Index as a “first-of-its-kind measure of a company’s or individual’s adaptation of the four pillars of selling on LinkedIn, based on a scale of 0 to 100.”
Performance in each of the four pillars is measured, and the compiled score is your Social Selling Index ranking. The maximum score for each pillar is 25 and LinkedIn says the SSI is a “measure of a salesperson’s social selling skills and execution”. LinkedIn also claims that “statistics show that as a salesperson’s social selling index rises, so does their sales success.”
With all the talk about fake news and misleading ads, it’s no surprise that consumer trust is falling across government, business and media groups.
Indeed, in the executive summary of Edelman’s 2017 Trust Barometer, the organization notes that:
“The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust in all four key institutions – business, government, NGOs, and media – has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.”
Given this, there’s a greater need than ever for brands to build community around their business, to establish connection with their audience and utilize that to foster better relationships.
This is the focus of a new infographic from LinkedIn, which outlines how brands can use ‘The five Cs’ – Content, Communicate, Community, Constant and Context – to establish better connection with their audience and maintain more effective business relationships.
LinkedIn’s stock was down more than 43 percent since July of last year, and there wasn’t much reason to believe it would regain that value anytime soon. Clearly, Weiner and LinkedIn’s board agreed, starting talks just after its troubled February report in which the company had lowered its forecasts.
Microsoft bought LinkedIn for $196 a share, which is a very nice bump from its current price, although that’s still much lower than its high of nearly $270 back in early 2015.
Remember that heady time? Investors did, which was one of the issues.