5 Practical Steps Your Brand Can Take to Build Trust [Infographic]

With all the talk about fake news and misleading ads, it’s no surprise that consumer trust is falling across government, business and media groups.

Indeed, in the executive summary of Edelman’s 2017 Trust Barometer, the organization notes that:

“The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust in all four key institutions – business, government, NGOs, and media – has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.”

Given this, there’s a greater need than ever for brands to build community around their business, to establish connection with their audience and utilize that to foster better relationships.

This is the focus of a new infographic from LinkedIn, which outlines how brands can use ‘The five Cs’ – Content, Communicate, Community, Constant and Context – to establish better connection with their audience and maintain more effective business relationships. trust divide info.jpg

Here are three scary reasons why LinkedIn sold to Microsoft for $26 billion

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LinkedIn’s stock was down more than 43 percent since July of last year, and there wasn’t much reason to believe it would regain that value anytime soon. Clearly, Weiner and LinkedIn’s board agreed, starting talks just after its troubled February report in which the company had lowered its forecasts.

Microsoft bought LinkedIn for $196 a share, which is a very nice bump from its current price, although that’s still much lower than its high of nearly $270 back in early 2015.

Remember that heady time? Investors did, which was one of the issues.

Read the full article here.