Microsoft Reports that LinkedIn is Seeing ‘Record Levels of Engagement’

li_575Since Microsoft purchased LinkedIn back in 2016, the platform no longer needs to report its individual quarterly performance numbers, which means we don’t get the transparency we used to around total users, engagement metrics, revenue stats, etc.

But we do get some insights. As part of Microsoft’s Q1 ’19 results, which it reported earlier this week, the tech giant noted that:

“LinkedIn revenue increased 33% (up 33% in constant currency) with record levels of engagement highlighted by LinkedIn sessions growth of 34%”

That’s interesting, right? Combine that with LinkedIn reporting that it hit 575 million members back in August and it seems safe to say that things are going well for the professional social network since the acquisition.

The usual knock on LinkedIn is that while it may have 575 million members, only a small fraction of them are active on a regular basis – previous research has suggested that LinkedIn had around 250 million MAU when it was on 500 million members, while other analysis has suggested that the platform’s active usage rate is only around 25% of LinkedIn members at any given time.

But if engagement on the platform is at ‘record levels’ as Microsoft notes, with a huge 34% increase in sessions, those figures may now look somewhat different. And maybe, if you haven’t considered it before, it could be time to take LinkedIn more seriously within your digital marketing mix.

LinkedIn has actually reported engagement increases even higher than this. Earlier this month, in a post about improving its feed algorithm, LinkedIn noted that:

“More and more people are using the feed and giving feedback to their network’s posts: our members generate tens of millions of viral actions (likes, comments, and reshares), and the number is increasing more than 50% YoY”

LinkedIn does note, however, that the vast majority of those engagement actions occur on a tiny fraction of posts from top users, which it’s now trying to correct by re-distributing a wider range of user content within feeds. But either way, it’s worth noting – the numbers suggest that more activity is happening on LinkedIn – more than previous, and likely much more than most would expect.

We don’t have the specifics, we can’t see the actual DAU numbers and usage stats. But the insights we can glean are interesting.

Worth noting in your 2019 planning.

How Important is the LinkedIn SSI Score?

What are your thoughts on the LinkedIn Social Selling Index score – vanity metric or valuable tool?

Some say it’s a helpful metric of performance on LinkedIn, while others say it’s useless. Where do you stand? Do you use the SSI or even know what it is?

The validity and usefulness of LinkedIn’s Social Selling Index (SSI) continues to be a source of much debate among those in sales, leadership and digital marketing.

In this post, I’ll provide an overview of LinkedIn’s SSI score, and how you can utilize it, if you wish to do so.

Ultimately, you’ll need to answer the “how important is the LinkedIn SSI score” question for yourself.

 What is LinkedIn’s SSI score?

LinkedIn describes its Social Selling Index as a “first-of-its-kind measure of a company’s or individual’s adaptation of the four pillars of selling on LinkedIn, based on a scale of 0 to 100.”

Performance in each of the four pillars is measured, and the compiled score is your Social Selling Index ranking. The maximum score for each pillar is 25 and LinkedIn says the SSI is a “measure of a salesperson’s social selling skills and execution”. LinkedIn also claims that “statistics show that as a salesperson’s social selling index rises, so does their sales success.”melonie-linkedin-ssi-score.png

Read full article here. 

5 Practical Steps Your Brand Can Take to Build Trust [Infographic]

With all the talk about fake news and misleading ads, it’s no surprise that consumer trust is falling across government, business and media groups.

Indeed, in the executive summary of Edelman’s 2017 Trust Barometer, the organization notes that:

“The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust in all four key institutions – business, government, NGOs, and media – has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.”

Given this, there’s a greater need than ever for brands to build community around their business, to establish connection with their audience and utilize that to foster better relationships.

This is the focus of a new infographic from LinkedIn, which outlines how brands can use ‘The five Cs’ – Content, Communicate, Community, Constant and Context – to establish better connection with their audience and maintain more effective business relationships. trust divide info.jpg

Here are three scary reasons why LinkedIn sold to Microsoft for $26 billion

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LinkedIn’s stock was down more than 43 percent since July of last year, and there wasn’t much reason to believe it would regain that value anytime soon. Clearly, Weiner and LinkedIn’s board agreed, starting talks just after its troubled February report in which the company had lowered its forecasts.

Microsoft bought LinkedIn for $196 a share, which is a very nice bump from its current price, although that’s still much lower than its high of nearly $270 back in early 2015.

Remember that heady time? Investors did, which was one of the issues.

Read the full article here.