Netflix still has a huge lead in the streaming wars, but Hulu’s smaller service has loyal users

One big difference between regular TV and streaming TV is that streaming TV is pretty murky when it comes to numbers: We don’t know much about how many people are watching streaming TV services, or what they’re watching. So here’s a little bit of light, courtesy of a new report from comScore: A chart that […]

Facebook Updates Its News Feed Algorithm to Give Preference to Live Video

In another sign that Facebook is increasingly betting on real-time video, the social network said its algorithm will now give more preference to video that is live than video that is not. In a blog post published Tuesday, the Menlo Park, Calif.-based company said people spend on average three times as much time watching Facebook Live video […]

These Digital Stats Show Exactly Why Google Fears Facebook Ads

Facebook continues to apply pressure to Google’s ad business, showing that the social network’s boldness is paying off, according to new research from Adobe. Adobe looked at the last three months in digital advertising, as it does at the end of every quarter, and highlighted some key shifts in the industry, including a slowdown in Pinterest’s […]

Meerkat Launches Developer Platform To Differentiate From Periscope (via Techcrunch)

How did it feel getting cut off by Twitter with just 2 hours notice? “It sucked” says Meerkat founder Ben Rubin. That’s why it’s determined to treat developers with more respect. In the nine weeks since Meerkat launched, 37 developers have built companion experiences to the livestreaming apps on its unofficial, private API, including stream […]

Real-Time Perverts and Trolls Pose Challenges for Periscope Marketers via Adweek

Brands like Red Bull and Mountain Dew began using Periscope immediately after the real-time mobile video streaming app was released on March 26. We’ve already addressed the possible legal pitfalls that businesses could encounter, but what about the potential marketing problems afoot? Specifically, what about a brand’s video stream getting mucked up by sexual or […]