These Digital Stats Show Exactly Why Google Fears Facebook Ads

Facebook continues to apply pressure to Google’s ad business, showing that the social network’s boldness is paying off, according to new research from Adobe. Adobe looked at the last three months in digital advertising, as it does at the end of every quarter, and highlighted some key shifts in the industry, including a slowdown in Pinterest’s […]

Meerkat Launches Developer Platform To Differentiate From Periscope (via Techcrunch)

How did it feel getting cut off by Twitter with just 2 hours notice? “It sucked” says Meerkat founder Ben Rubin. That’s why it’s determined to treat developers with more respect. In the nine weeks since Meerkat launched, 37 developers have built companion experiences to the livestreaming apps on its unofficial, private API, including stream […]

Real-Time Perverts and Trolls Pose Challenges for Periscope Marketers via Adweek

Brands like Red Bull and Mountain Dew began using Periscope immediately after the real-time mobile video streaming app was released on March 26. We’ve already addressed the possible legal pitfalls that businesses could encounter, but what about the potential marketing problems afoot? Specifically, what about a brand’s video stream getting mucked up by sexual or […]