Generation Z Characteristics: 5 Infographics on the Gen Z Lifestyle

Just when many companies are finally starting to understand millennials, a new generation is starting to emerge. Generation Z—people who were born from 1995 onwards—is making its presence known as people from this generation are starting to enter the workforce and earning their own income. Marketers and market researchers still have a lot of work to do to […]

DATA & INSIGHTS Infographic: 50% of Gen Z ‘Can’t Live Without YouTube’ and Other Stats That Will Make You Feel Old

Move over, millennials—there’s a hot new demo in town. Generation Z, the kids and teens born between roughly 1996 and 2010, is gaining power as a consumer segment. And unlike millennials, most of whom witnessed the start of the internet revolution, Gen Z has grown up in an entirely digital world, giving them a totally […]

How to Market to Generation X and Baby Boomers on Social Media [Infographic]

Following on from their recent infographic about how to market to Generation Z and Millennials, Citipost Mail have released their second demographic snapshot, this time looking at how Generation X and Baby Boomers are using social media, and how you can use this to inform and improve your online marketing campaigns. There’s a range of interesting insights and […]

6 Tips for Marketers Who Want to Connect in a Meaningful Way With Millennials

While e brand experiences have grown in scope, scale, sophistication and effectiveness in recent years, there are a host of new issues and challenges marketers must understand and manage to take these experiences to the next level and to make them meaningful to—you guessed it—millennials. Consumers, particularly influential millennials, have a constantly changing set of […]

Infographic: How Banks Can Woo Millennials

Financial marketers are obsessed with millennials, but millennials aren’t so fond of banks. A new infographic from Facebook IQ reveals that 44 percent of millennials feel like their banks don’t understand them, and 36 percent go so far as to “describe their current bank in unflattering terms.” (Cue the frowning emojis.) This might read like a problem, […]

Infographic: What Millennials Want to See (and Take Home) From Branded Events

Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important. Splash, creator of experience marketing software, mined its data for trends among millennial partiers who attend branded events. “The brands winning over the millennial generation are delivering […]

The Definitive List of Things Millennials Hate to See in Ads

you ever tried to talk to a millennial like, you know, a millennial? FOMO, yasss, on fleek? Well, don’t. Millennials—and the rest of us—are embarrassed for you. Odyssey, a social content platform that discovers and shares a rich diversity of millennial voices from hundreds of local communities, surveyed their network of millennials to gain more […]

Is Your Obsession With Targeting Millennials Hurting Your Brand?

Marketers are obsessed with millennials, and understandably so. Yet advertisers should be careful about chasing this demographic at the expense of other groups and opportunities. What may come as a surprise, and what many advertisers are missing, is just how much can be gained from baby boomers. Yes, as anyone on social media can attest, […]