Starbucks’s mobile payments system is so popular in the U.S., it has more users than Apple’s or Google’s

By the end of this year, a quarter of U.S. smartphone users — 55 million people — over the age of 14 will make an in-store mobile payment. More than 40 percent of those people will have done so through Starbucks’s mobile payments app, according to new data from research firm eMarketer. The Starbucks app, […]

Facebook’s Published a New Study Which Highlights Effective Mobile Video Techniques

Facebook has published a new study which examines the effectiveness of traditional video approaches – i.e. TV ads – when looking to reach modern, mobile consumers. Working with Metrixlab, Facebook commissioned a study of some 759 video ads from 300+ brands, across nine verticals, and distributed across 25 countries. The researchers surveyed video viewers to get their […]

5 Reasons Why Your Business Needs to Start Making Vertical Video for Social Media

Does your business record vertical videos for social media? In years gone by, recording and uploading video with the camera held vertically was looked upon with ridicule, producing big black bars either side of the picture and a narrow viewing angle, guaranteed to turn viewers off. But times are changing.  In this post, I’m going to lay […]

Snapchat Just Revealed a New Feature Called ‘Memories’ That Saves Snaps

Snapchat has been hinting for some time that it doesn’t want to be known as an “ephemeral app” anymore, even taking a bit of umbrage with the notion lately. Now, the company’s pivot from 10-second disappearing messages appears to be complete: The app today revealed a feature called Memories that lets users save posts—still photos […]