Along with the holiday season’s cookies and gifts, the past week has also been packed with digital marketing stats.
Here are six data-based stories that stood out to us.
1. Live views
Sorry, Dick Clark, but smartphones have taken over how people celebrate New Year’s Eve and they aren’t necessarily watching the ball drop in New York’s Times Square.
According to Facebook, more than 10 million people used Facebook Live on New Year’s Eve, up 47 percent from 2016. In terms of top cities, people in Las Vegas and Orlando, Fla., apparently were the biggest streamers.
While not apples to apples, consider that Facebook delivered ten times the number of viewers as CNN. The network’s New Year’s Eve special with Anderson Cooper and Andy Cohen raked in 1.7 million total viewers in prime time.
Click here to read more about Facebook’s findings.
Facebook has published a new study which examines the effectiveness of traditional video approaches – i.e. TV ads – when looking to reach modern, mobile consumers.
Working with Metrixlab, Facebook commissioned a study of some 759 video ads from 300+ brands, across nine verticals, and distributed across 25 countries. The researchers surveyed video viewers to get their responses on brand recall, then collated them relative to each approach.
The core of their findings was this:
“We discovered that ads created for mobile first stand out on Facebook and Instagram, and perform better across a range of different metrics.”
The first area they looked at was brand recall, separating the video approaches into three distinct categories.
Does your business record vertical videos for social media?
In years gone by, recording and uploading video with the camera held vertically was looked upon with ridicule, producing big black bars either side of the picture and a narrow viewing angle, guaranteed to turn viewers off.
But times are changing.
In this post, I’m going to lay out five reasons why your business should be experimenting with vertical video for social media marketing in 2017, and the potential benefits it can bring.
1. People naturally hold their phones vertically
Obvious, but important.
If we strip smartphones back to their most basic function – giving users the ability to make and receive phone calls – the design of modern smarphones simply follows the tradition of “dumb” phones from decades past; that the device should be held vertically so that the user can speak and listen with minimal fuss. TV and cinema, meanwhile – the dominant visual media for so long – have demanded that the picture is viewed horizontally for the best experience. And so, despite all the things smartphones can now do, we’re historically conditioned to hold phones vertically and view video horizontally.
We’ve been stuck between two competing worlds, but times are changing.
For some hard facts, look to the MOVR Mobile Overview Report from December 2014, which found, unsuprisingly, that smartphone users hold their phones vertically about 94% of the time.
At long last — almost eight years to the day from when the first Android phone went on sale — Google is launching a smartphone for which it designed the hardware, software and cloud ecosystem: The Pixel. No longer will the tech giant be entirely dependent on other companies to present Android in its best light, or on hardware that varied wildly but was never built from the ground up to be the best physical instantiation of pure Google Android.
After months of beta testing, Apple has finally released the first official version of iOS 10.
The update brings Siri to third-party apps and supercharges Messages with a lot of new superpowers. Siri and Messages may be the stars of iOS 10, but there are still plenty of new features to get excited about — even if they aren’t immediately obvious.
Snapchat has been hinting for some time that it doesn’t want to be known as an “ephemeral app” anymore, even taking a bit of umbrage with the notion lately.
Now, the company’s pivot from 10-second disappearing messages appears to be complete: The app today revealed a feature called Memories that lets users save posts—still photos or videos—and edit them to create a story collage. According to Snapchat’s blog post, folks will be able to repost the narratives as “flashbacks” or store them in a passcode-protected channel called My Eyes Only.
The Venice, Calif.-based company’s 150 million daily users can swipe up from the app’s camera to open the feature. They can search for particular snaps or stories by typing in keywords such as “dog” or “Hawaii,” Snapchat stated in its post.
“We’ll be rolling out Memories selectively over the next month or so—it’s a big change for our service so we want to make sure everything is running smoothly,” the company stated on its blog. “You’ll receive a chat from Team Snapchat when Memories is ready for you to use.”
It may be a bid to attract more Gen X and older consumers who are used to maintaining collections of photos and other multimedia on platforms like Facebook, Pinterest and Tumblr. At the same time, The Wall Street Journal earlier this week reported that Snapchat is gaining traction with older users.
Check out the video Snapchat put together for today’s announcement: