BabyCenter teamed up with the Interactive Advertising Bureau to poll mostly first-time, millennial moms on how motherhood changed the way they thought about brands and used media. It included the findings in its 2015 State of Modern Motherhood report. “Year over year, figures clearly show U.S. millennial moms are spending more time with media overall, […]
The worldwide tablet audience has a few more years of double-digit growth in store, according to eMarketer’s latest forecast for usage of the devices around the globe. We estimate that this year, 1.00 billion people will use a tablet at least monthly, including people who own their own tablet as well as those who use […]
How did it feel getting cut off by Twitter with just 2 hours notice? “It sucked” says Meerkat founder Ben Rubin. That’s why it’s determined to treat developers with more respect. In the nine weeks since Meerkat launched, 37 developers have built companion experiences to the livestreaming apps on its unofficial, private API, including stream […]
Viewability, the industry’s latest bugbear, is a complex topic that’s changing the way publishers measure and price their inventory. So understandably, it has created its share of controversies and misconceptions. Viewability, on face the face of it, is a no-brainer: An ad, no matter how attention-grabbing, can’t be effective unless someone sees it. But buying and […]
According to GfK Mediamark Research, 44% of US adults live in households with cell phones, but no landline telephones; this cell phone-only population has grown by 70% since 2010, when only 26% of US adults lived in cell-phone-only households. These data have been consistently in alignment with the most trusted benchmarks, such as the National […]
Many on the Internet hate vertical video. To self-righteous denizens of reddit and YouTube, people who shoot mobile videos in portrait mode — think skinny and tall video, rather than the widescreen format normalized by movies and television — are uncouth amateurs. But publishers and marketers who once dismissed vertical video as an amateurish mistake are changing their perspective. That’s […]
Snapchat has never published an official API, but developers were able to reverse engineer one, which helped spur the numerous third-party Snapchat apps. This issue came into sharp focus last year when one such app was hacked, resulting in the leak of thousands of users’ private photos and videos. For its part, the company has maintained […]
Twitter’s app is more polished, but Meerkat’s got the buzz…Get the full scoop here.
Instagram’s latest standalone app is taking on the photo collage. With Layout, Instagram has taken a similar approach to collages as Hyperlapse did for time lapse videos: a simple interface with with rich features that will appeal to casual and power users alike. Read full article here:
Tinder users at the SXSW festival on Saturday were encountering an attractive 25-year-old woman named Ava on the dating app. A friend of ours made a match with her, and soon they were have a conversation over text message. Get the full story here.