Infographic: How Becoming a Mom Changes Millennials’ Buying and Media Habits

BabyCenter teamed up with the Interactive Advertising Bureau to poll mostly first-time, millennial moms on how motherhood changed the way they thought about brands and used media. It included the findings in its 2015 State of Modern Motherhood report. “Year over year, figures clearly show U.S. millennial moms are spending more time with media overall, […]

Global Tablet Audience to Hit 1 Billion This Year

The worldwide tablet audience has a few more years of double-digit growth in store, according to eMarketer’s latest forecast for usage of the devices around the globe. We estimate that this year, 1.00 billion people will use a tablet at least monthly, including people who own their own tablet as well as those who use […]

Meerkat Launches Developer Platform To Differentiate From Periscope (via Techcrunch)

How did it feel getting cut off by Twitter with just 2 hours notice? “It sucked” says Meerkat founder Ben Rubin. That’s why it’s determined to treat developers with more respect. In the nine weeks since Meerkat launched, 37 developers have built companion experiences to the livestreaming apps on its unofficial, private API, including stream […]

Debunking digital viewability’s big myths via @Digiday

Viewability, the industry’s latest bugbear, is a complex topic that’s changing the way publishers measure and price their inventory. So understandably, it has created its share of controversies and misconceptions. Viewability, on face the face of it, is a no-brainer: An ad, no matter how attention-grabbing, can’t be effective unless someone sees it. But buying and […]

It’s time to take vertical video seriously via @Digiday

Many on the Internet hate vertical video. To self-righteous denizens of reddit and YouTube, people who shoot mobile videos in portrait mode — think skinny and tall video, rather than the widescreen format normalized by movies and television — are uncouth amateurs. But publishers and marketers who once dismissed vertical video as an amateurish mistake are changing their perspective. That’s […]