Facebook Updates Its News Feed Algorithm to Give Preference to Live Video

In another sign that Facebook is increasingly betting on real-time video, the social network said its algorithm will now give more preference to video that is live than video that is not. In a blog post published Tuesday, the Menlo Park, Calif.-based company said people spend on average three times as much time watching Facebook Live video […]

Meerkat Launches Developer Platform To Differentiate From Periscope (via Techcrunch)

How did it feel getting cut off by Twitter with just 2 hours notice? “It sucked” says Meerkat founder Ben Rubin. That’s why it’s determined to treat developers with more respect. In the nine weeks since Meerkat launched, 37 developers have built companion experiences to the livestreaming apps on its unofficial, private API, including stream […]

Real-Time Perverts and Trolls Pose Challenges for Periscope Marketers via Adweek

Brands like Red Bull and Mountain Dew began using Periscope immediately after the real-time mobile video streaming app was released on March 26. We’ve already addressed the possible legal pitfalls that businesses could encounter, but what about the potential marketing problems afoot? Specifically, what about a brand’s video stream getting mucked up by sexual or […]

It’s time to take vertical video seriously via @Digiday

Many on the Internet hate vertical video. To self-righteous denizens of reddit and YouTube, people who shoot mobile videos in portrait mode — think skinny and tall video, rather than the widescreen format normalized by movies and television — are uncouth amateurs. But publishers and marketers who once dismissed vertical video as an amateurish mistake are changing their perspective. That’s […]