It took 15 months and nearly $20 billion more than originally planned, but the Walt Disney Company has officially closed on its $71.3 billion purchase of 21st Century Fox, putting into motion one the industry’s most massive transformations ever.
Snap investors, avert your eyes!
It’s been exactly two years since Snap completed its very successful IPO. Snap had figured out how to reach the young people that Facebook was no longer capturing; investors hoped Snapchat would give Facebook and its stable of apps like Instagram and Messenger some legitimate competition.
Unfortunately for Snap, that hasn’t happened. In two years, the stock is down about 60 percent from the $24.50 price it closed at on its first day of public trading. It’s not a pretty slide.
The CBS broadcast game out of Atlanta was seen by a total audience of 100.7 million, according to CBS Sports.
That number comes from when you add up everyone who watched on CBS the network, CBS Interactive, NFL digital properties, Verizon Media mobile properties, ESPN Deportes television and other digital properties. Besides being a very unique bundling spin on Super Bowl numbers that previous broadcasters haven’t shamelessly taken, that’s the first time the NFL’s big game on a network as fallen beneath 100 million viewers since 2009 when the Pittsburgh Steelers beat the Arizona Cardinals 27-23 in Super Bowl XLIII.
Sports has always been a key element of our interactive process, a means to connect and engage over a common interest and participate in related events. Given this, it’s no surprise to see that sport also plays a significant role in how people engage on social platforms, and that can be a valuable consideration for brands looking for ways to increase brand awareness and connection with their fans.
In line with this, and in the lead-up to the 2019 Super Bowl, Facebook has published a new report which looks at how social media has changed the way people engage with sports content, and what brands need to consider in this shift. Facebook utilized the GlobalWebIndex “Sports Around the World” study, which surveyed over 90,000 internet users, in order to extract relevant insights about how digital consumers engage with sports.
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Yesterday Netflix announced it will be raising its monthly subscription prices as much as 18 percent — but it has been steadily increasing rates since its first streaming jump in 2014.
The hikes will help Netflix pay for its ever-increasing content bill. Investors think that’s a good idea — the stock rose 6.5 percent yesterday and analysts released a bunch of optimistic ratings.
The price of premium service, which now includes Ultra HD streaming on up to four devices, jumped up $2 to $15.99, while a basic subscription price rose for the first time to $8.99.
Here’s what Netflix price increases have looked like over the years, according to data from investment research company Bernstein:
There are more than 2.7 billion social media users worldwide, representing around 35% of the worldwide population. And with more users coming on board every year, it’s important for organizations to stay abreast of their target audiences’ habits.
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