Snapchat Publishes New Study into Evolving Video Consumption Behaviors

Snapchat has published a new study which looks at evolving video consumption behaviors, particularly among younger audiences, and provides recommendations on how businesses can align their content efforts with these shifts. The report is based on research conducted by The National Research Group, and incorporates responses from over N=1,000 respondents aged 13-35 in the US – while Snap has also produced […]

LinkedIn Revenue Up 10%, Sessions Up 27%, in Latest Performance Update

LinkedIn’s revenue was up 10% in the most recent quarter, while user engagement continued to rise, as the platform navigates the various impacts of the COVID-19 crisis. The insights come from parent-company Microsoft’s Q4 2020 report – and while we no longer get more detailed insight into LinkedIn’s usage and engagement, as we did before the professional […]