What Digital Marketers Need to Know About California’s New CCPA Law

There are a lot of questions swirling around California’s new Consumer Privacy Act (CCPA), which was enacted on January 1st, 2020. The good news is that enforcement action under the CCPA cannot be enforced until July, so brands still have some time to ensure compliance. Essentially, this is California’s version of the EU’s GDPR (General Data Protection Regulation), however there […]

New Study Examines How Brand Engagement on Social Influences Purchase Behavior

A recent survey by The Manifest sought to glean more insight how social media users from across the U.S. interact with brands on social platforms, and how those interactions subsequently influence their buying decisions. The findings can help businesses understand how their social media interactions with consumers can boost brand awareness, build trust, and convert followers into […]

Pinterest Publishes Listing of Top 100 Trends for 2020, Based on User Behavior

Pinterest has announced the launch of a new tool called ‘Pinterest Trends’ which will provide insight into the most popular search terms on the platform over the preceding 12 months, as well data on when the top searches peak throughout the year, in order to help marketers with their campaign planning. Read full article HERE. 

116 Video Marketing Stats to Guide Your Online Marketing Strategy in 2020 [Infographic]

Are you looking for ways to improve your online marketing strategy in 2020? Want to learn more about video to see if you can make it work for your business? The team from Review42 share the stats you need to know in this infographic. They break things down as follows: The popularity of video The state of […]

A Beginners Guide to Using TikTok to Market Your Small Business [Infographic]

Are you looking for new ways to maximize your online marketing strategy? Have you considered what TikTok could potentially add to your content marketing efforts? They break things down as follows: What is TikTok? TikTok functions A social network on the rise Who uses TikTok? Should your brand use TikTok? What about advertising? Case studies […]

4 Things You Need to Know Before Using Google Analytics [Infographic]

Google Analytics is a key tool used by virtually all digital marketing managers to help maximize their online performance. Google Analytics enables you to track a range of key stats and insights related to your website performance, including total traffic, popular pages, backlinks, on-site behavior and more. Are you getting the most out of Google […]

Worldwide Snapchat Usage to Grow More than 14% This Year

Following a redesign in late 2017 that prompted some US users to leave the platform and stifled growth elsewhere, Snapchat is making a comeback. New features and a rebuilt Android platform are giving the social network new momentum. In its latest forecast on worldwide social network users, eMarketer has upgraded its estimates for Snapchat users […]

Generation Z Characteristics: 5 Infographics on the Gen Z Lifestyle

Just when many companies are finally starting to understand millennials, a new generation is starting to emerge. Generation Z—people who were born from 1995 onwards—is making its presence known as people from this generation are starting to enter the workforce and earning their own income. Marketers and market researchers still have a lot of work to do to […]