Instagram Announces Next Stage of IGTV Monetization, New Revenue Options for Instagram Live

Instagram has announced the next stage of monetization for IGTV, while it’s also adding new digital ‘badges’ for IG Live, which will enable viewers to donate money to their favorite broadcasters. First off, on IGTV – Instagram has been working to provide monetization opportunities for IGTV over the last few months, with the first stage of […]

TV Ad Spending Disappears

People all across the U.S. are staying home and fixing their eyes on television and computer screens more than ever due to the COVID-19 crisis. However, TV advertisers are spending record-low amounts of cash on advertisements. In data from Kantar Media compiled by the Wall Street Journal, TV advertising spending is down over 40 percent from this time […]

New Survey Looks at How Marketers and Consumers View Social Media Engagement

Sprout Social has this week released its latest Social Index report, which incorporates responses from over 1,000 marketers, and 1,000 consumers, in order to get a sense of how each group views social media engagement, and what variances there are between the two. You can read the full report here (with sign-up), but here are some of the […]

The Best Times to Post on Social Media During COVID-19 [Report]

Last month, Sprout Social published its latest listings on the best times to post to each of the major social platforms, based on insights gleaned from its 20,000+ user base, in order to provide guidance as to when you should consider posting to maximize response. But since then, a lot has changed. The COVID-19 lockdowns have lead to massive […]

Snapchat Publishes New Research into How Snapchatters Are Adapting to COVID-19

Snapchat has this week published some new insights into how Snapchatters are feeling about the ongoing COVID-19 lockdowns, and the impact of the pandemic on society more broadly. Snapchat’s predominantly younger audience is in an interesting position here – while research shows that, in general, COVID-19 doesn’t affect younger people as severely as it does those in older brackets, […]

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform

In what will come as absolutely no surprise, LinkedIn has reported that it’s seeing a massive increase in company posts mentioning ‘COVID-19’ and ‘working from home’ at present. That’s no revelation, but what is interesting is noting the engagement that these posts have received, and how LinkedIn’s members have responded to coronavirus-related content – which may provide […]

5 things to know about Americans and their smart speakers

speakers such as Amazon Echo or Google Home have gained popularity over the last several years, and consumer experts found that these devices were especially popular with holiday season gift buyers last year. But even as some Americans are integrating these devices into their homes, many owners express concerns over data collection and personalization, according to a Pew […]