For pretty much its entire history, Facebook has been afraid of losing touch with the kids. Well, maybe not since its inception, as it came to prominence by superseding former youth champ MySpace. But likely because of how it overtook MySpace as the cool place to be, Facebook knows that it too can be trumped by […]
Google Analytics is a key tool used by virtually all digital marketing managers to help maximize their online performance. Google Analytics enables you to track a range of key stats and insights related to your website performance, including total traffic, popular pages, backlinks, on-site behavior and more. Are you getting the most out of Google […]
Following a redesign in late 2017 that prompted some US users to leave the platform and stifled growth elsewhere, Snapchat is making a comeback. New features and a rebuilt Android platform are giving the social network new momentum. In its latest forecast on worldwide social network users, eMarketer has upgraded its estimates for Snapchat users […]
Just when many companies are finally starting to understand millennials, a new generation is starting to emerge. Generation Z—people who were born from 1995 onwards—is making its presence known as people from this generation are starting to enter the workforce and earning their own income. Marketers and market researchers still have a lot of work to do to […]
Native advertising duo Outbrain and Taboola have announced their intention to merge in a deal billed by the companies’ leadership as a bid to rival the likes of Amazon, Facebook and Google for ad spend. Read article here.
Snapchat has published a new research report, conducted in partnership with CASSANDRA, which looks at Gen Z shopping trends, including product discovery behavior and their expectations of brands. And while most of the findings are as you would expect, there are some relevant notes that marketers should take into consideration when looking to connect with the next […]
Time spent watching online video will expand more than 20% over the next two years to an average of 100 minutes daily, according to an updated forecast released this morning by Publicis Media’s Zenith unit. “That’s the equivalent of watching 25 continuous days of video in 2021,” Zenith Head of Forecasting Jonathan Barnard writes in the report, […]
If you’ve ever wondered why social networks keep adding in messaging tools, and increasingly emphasizing direct communication, take a look at this chart. Read full article here.