The Best Times to Post on Social Media During COVID-19 [Report]

Last month, Sprout Social published its latest listings on the best times to post to each of the major social platforms, based on insights gleaned from its 20,000+ user base, in order to provide guidance as to when you should consider posting to maximize response. But since then, a lot has changed. The COVID-19 lockdowns have lead to massive […]

Snapchat Publishes New Research into How Snapchatters Are Adapting to COVID-19

Snapchat has this week published some new insights into how Snapchatters are feeling about the ongoing COVID-19 lockdowns, and the impact of the pandemic on society more broadly. Snapchat’s predominantly younger audience is in an interesting position here – while research shows that, in general, COVID-19 doesn’t affect younger people as severely as it does those in older brackets, […]

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform

In what will come as absolutely no surprise, LinkedIn has reported that it’s seeing a massive increase in company posts mentioning ‘COVID-19’ and ‘working from home’ at present. That’s no revelation, but what is interesting is noting the engagement that these posts have received, and how LinkedIn’s members have responded to coronavirus-related content – which may provide […]

5 things to know about Americans and their smart speakers

speakers such as Amazon Echo or Google Home have gained popularity over the last several years, and consumer experts found that these devices were especially popular with holiday season gift buyers last year. But even as some Americans are integrating these devices into their homes, many owners express concerns over data collection and personalization, according to a Pew […]

Pinterest Outlines Rising Trends Amid COVID-19 Lockdowns

Amid rising usage during the COVID-19 lockdowns, Pinterest has seen the emergence of a range of new search trends, which could provide some valuable insight for brands looking to use the platform to connect with their audiences. And brands should, indeed, be considering Pinterest. The platform has seen a 44% YoY increase in Pinners engaging with shopping Pins on the platform, […]

Increased Media Consumption During Pandemic May Not Translate to Ad Revenue Growth

With the coronavirus pandemic keeping most people worldwide at home, media consumption is up. But with an economic slowdown crashing markets and supply chains disrupted by the virus, many advertisers are pulling or pausing spend—meaning increases in media engagement aren’t translating into increased ad revenues. Twitter was among the first major US digital ad publishers […]

7 Important Influencer Marketing Stats You Need to Know

Influencer marketing is a form of digital marketing in which brands focus on leveraging the influence of people who have strong personal brands, rather than taking a brand message straight to consumers. Since people trust other people more than they trust brands, influencer marketing has become a very popular tactic when it comes to generating […]