Survey Marks Seismic Shift to Digital in 2011

More than 92% of digital media and marketing pros DIGIDAY surveyed in our State of the Industry Survey on Digital Advertising agree that the business of advertising is undergoing a “seismic shift” to digital. Mike Baker, CEO of DataXu, in presenting the data drawn from 426 advertisers, agencies and publisher respondents at the DIGIDAY:ONMEDIA conference […]

Starbucks Cashing in With Earned Media…

  Starbucks garnered a media-buy purchase equivalent of $67.8 million in free brand exposure through online news media, social media and Twitter between September and November 2010, placing it at the top of online media impact value rankings in the first Fast Food Industry Media Value Report from media measurement technology firm General Sentiment.   […]

To Date, U.S. Online Holiday Spending Up 12 Percent To $16.8 Billion

comScore just released its weekly data regarding U.S. online spending for the first 33 days of the November and December holiday season and the numbers are still strong following record breaking Cyber Monday and Black Friday sales. To date, consumers have spent $16.8 billion online, a 12 percent increase from the same period last year […]