More than 92% of digital media and marketing pros DIGIDAY surveyed in our State of the Industry Survey on Digital Advertising agree that the business of advertising is undergoing a “seismic shift” to digital. Mike Baker, CEO of DataXu, in presenting the data drawn from 426 advertisers, agencies and publisher respondents at the DIGIDAY:ONMEDIA conference […]
Starbucks garnered a media-buy purchase equivalent of $67.8 million in free brand exposure through online news media, social media and Twitter between September and November 2010, placing it at the top of online media impact value rankings in the first Fast Food Industry Media Value Report from media measurement technology firm General Sentiment. […]
comScore just released its weekly data regarding U.S. online spending for the first 33 days of the November and December holiday season and the numbers are still strong following record breaking Cyber Monday and Black Friday sales. To date, consumers have spent $16.8 billion online, a 12 percent increase from the same period last year […]
While brands worry that word-of-mouth may cast them in a negative light, research tends to show most discussions about brands are positive, and recommendations have more power than warnings. Consumers may also be more likely to believe nice things about a company.
The One Club for Art and Copy in New York, will salute the top 10 campaigns of what it is calling the Digital Decade. Just about every campaign listed reset the bar when it comes to digital marketing. http://nyti.ms/ej1XQc
Five important social media trends that should be on everyone’s radar. http://bit.ly/iiRNA5
You have to wonder how long banner ads will survive with CTRs in decline and research like this… http://bit.ly/eGfoeX
If you ever needed proof on why today’s marketing needs to be break through, here it is… http://bit.ly/acGIhh