Stop thinking about Facebook as an advertising platform. It doesn’t work…

At least that’s according to a new report issued by the analytics firm Webtrends that recently examined 11,000 different Facebook ad campaigns which totaled 4.5 billion impressions. Webtrends found that in 2009 the average click-through rate on Facebook was 0.063 percent. That figure slipped to 0.051 percent in 2010. http://bit.ly/gnsoU7

Adweek.com’s Top 10 Digital Stories of 2010

If you read Adweek.com’s Top 10 Stories yesterday, you probably noticed more than a few digital-themed stories. Even in a down economy, nothing seemed to be able to halt the ever-evolving online space. And all media jumped on the digital bandwagon. In short, the emergence of the digital space became not just a single-category story: agencies, social-media […]