Increased Media Consumption During Pandemic May Not Translate to Ad Revenue Growth

With the coronavirus pandemic keeping most people worldwide at home, media consumption is up. But with an economic slowdown crashing markets and supply chains disrupted by the virus, many advertisers are pulling or pausing spend—meaning increases in media engagement aren’t translating into increased ad revenues. Twitter was among the first major US digital ad publishers […]

7 Important Influencer Marketing Stats You Need to Know

Influencer marketing is a form of digital marketing in which brands focus on leveraging the influence of people who have strong personal brands, rather than taking a brand message straight to consumers. Since people trust other people more than they trust brands, influencer marketing has become a very popular tactic when it comes to generating […]

New Study Shows Celebrities Are Key Distributors of COVID-19 Misinformation on Social Media

n a discovery that’s both unsurprising, yet informative in the same way, a new report from Reuters Institute has found that celebrities and politicians have played a key role in spreading COVID-19 misinformation on social media, even though their relative share in the discussion is very small, compared to overall conversation. The Reuters team studied 225 social media posts that […]

Twitter Provides Examples of Positive Brand Communications Amid the COVID-19 Pandemic

What do you communicate with your customers and clients amid the overwhelming news influx of the coronavirus pandemic? That’s what many social media and content professionals are now considering as they grapple with the new reality of social distancing and self-quarantine lockdowns, while also contending with revenue declines and significant business changes as a result. In some […]

What Digital Marketers Need to Know About California’s New CCPA Law

There are a lot of questions swirling around California’s new Consumer Privacy Act (CCPA), which was enacted on January 1st, 2020. The good news is that enforcement action under the CCPA cannot be enforced until July, so brands still have some time to ensure compliance. Essentially, this is California’s version of the EU’s GDPR (General Data Protection Regulation), however there […]

New Study Examines How Brand Engagement on Social Influences Purchase Behavior

A recent survey by The Manifest sought to glean more insight how social media users from across the U.S. interact with brands on social platforms, and how those interactions subsequently influence their buying decisions. The findings can help businesses understand how their social media interactions with consumers can boost brand awareness, build trust, and convert followers into […]