Google Announces a Range of Search Updates to Mark its 20th Anniversary

This week marks the 20th anniversary of Google, the digital search platform that has become synonymous with information gathering.

It’s hard to imagine a world without Google on hand now, particularly given the growth of smartphones, providing the capacity to search anything at any time, helping with product research, location information and settling friendly debates.

To mark the occasion, Google has announced a range of updates to its search tools, each with varying degrees of SEO relevance. Here’s a summary of what’s been announced, and what they mean for your digital strategy.

First off, Google’s adding a new listing of previously related searches via new Activity Cards.

Google Activity Cards

The latest 2018 paid search benchmarks

Mobile vs Desktop average CTR

Knowing what device your potential audience is using for their search query is important. you need to make sure your desired landing pages are optimized for mobile use (not that it shouldn’t be anyway), but if you’re paying for a user’s click you want to be getting their conversion too. Mobile CTR was far higher in Q4 2017 than desktop averaging 10% CTR.

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