New Report Highlights the Importance of Brand Awareness in SEO

The links between social media marketing and SEO have long been debated, and while there’s no definitive connection between the two (Google, for example, doesn’t factor in Likes and shares on social platforms when ranking pages), social platforms do facilitate content sharing, and help drive traffic – there are various key SEO elements which are very much […]

Google Announces a Range of Search Updates to Mark its 20th Anniversary

This week marks the 20th anniversary of Google, the digital search platform that has become synonymous with information gathering. It’s hard to imagine a world without Google on hand now, particularly given the growth of smartphones, providing the capacity to search anything at any time, helping with product research, location information and settling friendly debates. To […]