Google Adds New Ad Tools, Including Updated Visual Options and Prompts for Search Ads

Google continues to add new tools to help businesses shift into digital marketing, as many look to replace operational capacity that they’ve lost due to the COVID-19 lockdowns around the world. Google’s latest update involves new ad types, including new markers on search ads to prompt audience action, and improved display types to assist in branding. First off, Google’s launching a […]

New Report Highlights the Importance of Brand Awareness in SEO

The links between social media marketing and SEO have long been debated, and while there’s no definitive connection between the two (Google, for example, doesn’t factor in Likes and shares on social platforms when ranking pages), social platforms do facilitate content sharing, and help drive traffic – there are various key SEO elements which are very much […]

Google Announces a Range of Search Updates to Mark its 20th Anniversary

This week marks the 20th anniversary of Google, the digital search platform that has become synonymous with information gathering. It’s hard to imagine a world without Google on hand now, particularly given the growth of smartphones, providing the capacity to search anything at any time, helping with product research, location information and settling friendly debates. To […]