This week marks the 20th anniversary of Google, the digital search platform that has become synonymous with information gathering.
It’s hard to imagine a world without Google on hand now, particularly given the growth of smartphones, providing the capacity to search anything at any time, helping with product research, location information and settling friendly debates.
To mark the occasion, Google has announced a range of updates to its search tools, each with varying degrees of SEO relevance. Here’s a summary of what’s been announced, and what they mean for your digital strategy.
First off, Google’s adding a new listing of previously related searches via new Activity Cards.