Out of all the different traffic sources, social media and organic search traffic are two of the best ones, and generally drive the most traffic to websites. The issue is that not every marketer or business has the resources to focus on both channels.
So which one is the better option? In this post, we’ll look at the two with an analytical eye, in order to determine which one is the best traffic source.
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SEO is a dynamic industry which requires keen observation and consideration in any kind of on-page changes, off-page activities or link-building strategies. Marketers are always looking at ways to beef up their SEO plans and boost traffic, while on the other hand, search engines are getting smarter and smarter every day. The below Infographic, curated and designed by Dilate Digital, takes into account the “Top 16 effective Search Engine Optimization tips” recommended by Ahrefs
According to Ahrefs research, the most important factor for an optimized website is site layout and architecture, which contains well-researched and relevant keywords with proper title tags, meta descriptions, header tags and vice-versa.
Website design must also fulfill the requirements of user-experience and search engine friendliness. To track your website performance and bugs, Google’s Search Console is your best option, while to understand traffic changes, landing page performance and other SEO elements, Google Analytics plays a vital role. Other factors that need to be considered are, content optimization and website speed (both for desktop and smart phone users), image optimization, link building, social media, Google Penalty recovery, content promotion and General SEO tips and advices.
Take a look at the key elements identified below.
No matter what type of business you’re running, if you want to achieve online success, then SEO is a key consideration – without it, the chances of your website or brand being found by people via search engines is next to nil. SEO helps you to improve your brand’s visibility thereby, making it easier for both search engines and potential customers to find you online, helping to bring more traffic to your site.
To help you understand the importance of SEO for your business, here are some of its key benefits:
- SEO improves your search engine ranking
- It improves your brand’s credibility
- It builds your brand’s authority
- It enhances user experience
- It brings in more qualified leads
- It increases conversion rate.
In short, if you have an online business then SEO matters, and the more you understand about SEO the better you’ll be able to optimize your site leading to higher ROI and increased brand awareness.
Take a look at the infographic below.
If you’re a website owner, one of your primary goals will be to optimize your site to ensure it ranks high on Google in order to increase organic traffic.
When it comes to optimizing your website content and other on page factors, it’s important to not only understand what can positively affect your rankings, but also what can harm them.
On one hand, not optimizing your site enough will mean Google won’t see you as relevant, whereas over optimization will more than likely lead to Google marking your site down. For real search engine success, a delicate balance is required.
This isn’t easy when you consider there are reportedly over 200 ranking factors built into Google’s ranking algorithm. The big question is which of those do we have cast iron evidence to support, and which are outright myths?
Northcutt recently published some detailed findings which argue the case for each. They’ve labelled them on a sliding scale, with those that have been confirmed by Google as having an effect ranked as “Concrete” and those with no evidence at all ranked as “Myth”.