Facebook Is Tops with Everyone but Teens

The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.

Here’s how the top social networks rank among the following age groups:

TEENS

In 2016, Snapchat surpassed Facebook as the most popular social network among US teens. Snapchat will continue to add users ages 12 to 17, while Facebook will continue to lose users in that cohort. In fact, we estimate Snapchat will add 1.2 million new users in that age group by 2022, while Facebook will lose 2.2 million.

Snapchat has been more popular than Instagram among US teens for years. In 2018, 16.4 million 12- to 17-year-olds will use Snapchat, compared with 12.8 million for Instagram. Snapchat will remain dominant among teen users through 2022.

As eMarketer first reported in February, teen usage of Facebook is declining. This year, 11.5 million people in the US ages 12 to 17 will be on the platform, down from 12.1 million in 2017. By 2022, the number of Facebook users in that age bracket will drop to 9.3 million.

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Snapchat quietly launched sticker packs to win over creators

Snapchat’s charm offense with creators continues with the trial of creator-made stickers. This comes on the heels of the launch of Storytellers, a program launched last week that connects brands with top creators to make ad campaigns on Snapchat.

Last week, Geir Ove Pederson, aka Geeohsnap, launched the first creator-made sticker pack for Snapchat. It showed up when users clicked the star button within the sticker section of the app.

Geeohsnap’s Snapchat sticker pack

On July 29, Ketnipz, a popular cartoon created by Harry Hambley, appeared as a sticker pack. Hambley had previously worked with Instagram on a ketnipz sticker.

View image on TwitterView image on Twitter

Also coming soon are sticker packs from Cyrene Quiamco, aka CyreneQ, whose pack features a character commonly featured on her snaps named Ele; Alex Richter, aka decalex, is creating one of calligraphy; Audrey Spencer, aka cakes1todough1, is launching a sticker pack of cats; and Mike Metzler, aka Metz044, made one of corgis, a common element of his Snapchat Stories.

“Being able to include our own branding as a native part of the platform is incredible for us creators. The fact that Snapchat is partnering with creators to roll this out is another way to show they are investing in the creator community,” Metzler said.

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Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released the latest version of its “Snap Chatter” audience insights report, which provides a listing of all the key topics and trends generating discussion among users within the app.

And given Snapchat’s younger audience, the trends identified in Snap Chatter could be of key value, with many rising trends often identified first by younger groups.

So what’s generating discussion amongst Snap users? Check out the new Snap Chatter infographic below.snap_chatter_info_T0LwDJF.png

Snapchat’s new Spectacles show that Evan Spiegel is playing the long game

Spectacles_Sapphire_with_Twilight.0Snapchat released a new version of its video-recording sunglasses on Thursday, a waterproof pair that look and feel much like the originals.

They’re pretty fun — the glasses let you snap a photo or record a video and share it directly to your phone; they’re basically a fun way to capture a moment from the wearer’s perspective.

The truth is, though, that Spectacles aren’t a big business. The company says that it shipped 220,000 pairs of its first-generation Spectacles, a number the company considers a success, but that doesn’t move the needle for Snapchat’s business. Of last year’s revenue, 97 percent came from advertising. Even worse, the company ended up reporting a one-time $40 million expense last year to account for excess Spectacles inventory it couldn’t sell.

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Snap introduces group video calls for up to 16 people

Snapchat has today introduced a new group video chat feature, letting users chat with up to 16 of their closest friends. If users need more people in the chat (which, for those of us who have large conference calls, sounds awful!), Snap  is also offering group voice calls with up to 32 participants.

The feature is relatively simple. Just tap the video icon in a group chat to get started, or start up a call with a few people and invite new friends to join.

As one might expect, Snapchat’s crown jewel filters will also be available to use within a group video chat.

Folks that aren’t camera ready can easily toggle between voice and video to just voice.

Snap first introduced group chat and video chat in 2016, looking to give people new ways to communicate on the image-first platform. Snap says that the community is making millions of calls a day since launch.

That said, it’s worth wondering about the timing of this new feature, which comes almost two years after the company announced video chat. It’s possible that Snap wants to take advantage of the #deletefacebook movement offering people as much functionality as possible to connect on their platform instead of the incumbent’s.

It’s also worth noting that Snap’s 16-person group video chat is strikingly similar to Houseparty, the video chat app launched by the founders of live streaming app Meerkat.

Alongside the introduction of group video calls, Snap is also bringing @mentions to the platform. Users can now tag each other in their snaps and Stories by simply typing @ before their user name. Users who have been tagged will be notified when they appear in their friends’ Stories.