Snapchat has published a new research report, conducted in partnership with CASSANDRA, which looks at Gen Z shopping trends, including product discovery behavior and their expectations of brands. And while most of the findings are as you would expect, there are some relevant notes that marketers should take into consideration when looking to connect with the next […]
Those crazy Millennials and their Snapchats. Snapchat has this week published the latest version of its ‘Snap Chatter’ trends report, which highlights all the topics which saw significant increases in discussion volume within the app last month. Much of it is likely as you would assume – ‘National Sister Day’ was a key focus of discussion, […]
Following its unpopular redesign, Snapchat has been struggling to gain users in the US. As a result, eMarketer has significantly downgraded its growth outlook for Snapchat in its latest US social usage forecast. For the first time, Snapchat will lose monthly US users this year, with growth expected to flatten in 2020.
Snap investors, avert your eyes! It’s been exactly two years since Snap completed its very successful IPO. Snap had figured out how to reach the young people that Facebook was no longer capturing; investors hoped Snapchat would give Facebook and its stable of apps like Instagram and Messenger some legitimate competition. Unfortunately for Snap, that hasn’t […]
Snap finally had a good day. You might even call it a great day. That’s because, after a tough year in which Snap execs and investors watched the company’s stock price slowly bleed out because of government investigations, executive departures, and product issues, Snap reported better-than-expected earnings on Tuesday that shot the stock up more […]
The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens. Here’s how the top social networks rank among the following age groups: TEENS In 2016, Snapchat surpassed Facebook as […]
Snapchat’s charm offense with creators continues with the trial of creator-made stickers. This comes on the heels of the launch of Storytellers, a program launched last week that connects brands with top creators to make ad campaigns on Snapchat. Last week, Geir Ove Pederson, aka Geeohsnap, launched the first creator-made sticker pack for Snapchat. It […]
Snapchat has released the latest version of its “Snap Chatter” audience insights report, which provides a listing of all the key topics and trends generating discussion among users within the app. And given Snapchat’s younger audience, the trends identified in Snap Chatter could be of key value, with many rising trends often identified first by younger […]