Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released the latest version of its “Snap Chatter” audience insights report, which provides a listing of all the key topics and trends generating discussion among users within the app. And given Snapchat’s younger audience, the trends identified in Snap Chatter could be of key value, with many rising trends often identified first by younger […]

Google’s and Facebook’s share of the U.S. ad market could decline for the first time, thanks to Amazon and Snapchat

Google and Facebook — the world’s biggest online ad companies — could see their share of U.S. digital advertising decline for the first time, thanks to slowing growth and competition from the likes of Amazon and Snap. Google’s share is expected to decline from 38.6 percent last year to 37.2 percent in 2018, according to […]

Snapchat Releases New Report on the Popularity of the App Among Sports Fans

As part of Snapchat’s effort to boost advertiser interest, they’ve been commissioning research reports to better highlight the potential of the app’s audience. They recently published a report on Snapchat’s unique audience – users who are more commonly active on Snapchat than they are on other platforms. Their latest report looks at another subset of Snapchat users […]