Instagram Stories is stealing Snapchat’s users

Good enough and convenient. That’s proved a winning strategy for Instagram’s clone, according to a dozen analytics providers, social media celebrities, and talent managers who told TechCrunch they’ve seen a decline in Snapchat Stories usage since Instagram Stories launched on August 2nd. Most reported declines in Snapchat Stories view counts ranging from 15 to 40 […]

Snapchat Advertisers Can Now Target the App’s Users Based on Offline Sales Data

Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and Millward Brown over the past year, Snap Inc. has now signed a deal with Oracle Data Cloud (formerly Datalogix) to arm marketers with more intelligence. […]

Here’s What Gen Z and Millennials Love and Hate About Instagram and Snapchat

Since its debut in 2010, Instagram has accrued an impressive 300 million daily users. But with the ascendancy of 4-year-old Snapchat, which now boasts 150 million fans and counting, Instagram is looking over its shoulder. Their fierce rivalry for the hearts and minds of millennials and Gen Z touched off in late summer when Facebook-owned […]

8 Snapchat Content Ideas That Your Customers and Fans Will Love

Given the amount of people using Snapchat every day – particularly Millennials – brands from all industries are considering how they can utilize the platform to capitalize on that reach. Would you like to incorporate Snapchat into your marketing plan but are unsure on exactly how to do it? Here are eight great ways you can use Snapchat to breathe new life into your account. […]