Given the amount of people using Snapchat every day – particularly Millennials – brands from all industries are considering how they can utilize the platform to capitalize on that reach. Would you like to incorporate Snapchat into your marketing plan but are unsure on exactly how to do it? Here are eight great ways you can use Snapchat to breathe new life into your account. […]
Snapchat has turned on the gears of its ad technology platform, unleashing a new way to buy and even test ads. Snapchat has fired up its ads API — application programming interface — allowing third-party partners to plug into the app and deliver ads for brands and agencies. It’s Snapchat’s first foray into what’s known […]
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This just in: Fandango is working on an “interface designed for Snapchat,” according to The Timesreport. A Fandango interface designed for Snapchat (again, allowing users to buy tickets without toggling between apps or leaving the platform) is on the way. “This is about Fandango appearing in these environments in an organic, natural way — […]
“Snapchat has built value to their platform because they started out as a messaging channel and opened up to a broadcasting channel. Sure there are a ton of people who use Instagram and love it, but on the flip side, Snapchat takes a different tone and approach to all this,” said Nick Cicero, CEO […]
Aren’t TV and YouTube ads the worst? Jarring, loud interruptions that ignore the media around them. They’re never in the same aesthetic tone, and lack relevance to the programming they accompany. Sure, they can be muted, skipped over, theoretically ignored, but at the end of the day, they remain an annoyance. Is this how the […]
Snapchat has been hinting for some time that it doesn’t want to be known as an “ephemeral app” anymore, even taking a bit of umbrage with the notion lately. Now, the company’s pivot from 10-second disappearing messages appears to be complete: The app today revealed a feature called Memories that lets users save posts—still photos […]
If you’re wondering why there’s so much hype and noise about Snapchat in digital marketing circles, here’s the latest stat to submit to evidence. According to Bloomberg, Snapchat has now passed 150 million daily active users, up from the 110 million figure the app was reporting to potential investors back in December. Read the full […]