Understanding The Difference Between ‘Micro-Influencers’ and ‘Mega-Influencers’

Have you ever read a post by your favorite blogger, or seen a product recommendation from them, and snapped it up right away?

This is influencer marketing in action.

By utilizing the voice of well-connected people in your niche, you can reach an audience that’s relevant, and already engaged, in order to increase sales.

And given that research shows that some 75% of consumers are more likely to buy something based on a reference on social media, it’s easy to see why influencer marketing is heating up.

Forget Facebook? Why Marketers Are Embracing Pinterest and Instagram

PinterestInstagramIconsiPhone6SFacebook’s News Feed is a lot of things, but these days, it’s rarely inspirational.

With 2.13 billion monthly users, Facebook has more reach than any other social network, but it’s not the best option for consumers to get ideas and enjoy visually pleasing experiences. In recent years, Pinterest and Instagram have filled that void.

The visual nature of Pinterest and Instagram puts more focus on imagery and style. They’re a welcome alternative to Facebook’s status updates, political rants and personal milestones. The two networks are where consumers turn to find visual inspiration, whether it’s in food, fashion or home design.

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How Important is the LinkedIn SSI Score?

What are your thoughts on the LinkedIn Social Selling Index score – vanity metric or valuable tool?

Some say it’s a helpful metric of performance on LinkedIn, while others say it’s useless. Where do you stand? Do you use the SSI or even know what it is?

The validity and usefulness of LinkedIn’s Social Selling Index (SSI) continues to be a source of much debate among those in sales, leadership and digital marketing.

In this post, I’ll provide an overview of LinkedIn’s SSI score, and how you can utilize it, if you wish to do so.

Ultimately, you’ll need to answer the “how important is the LinkedIn SSI score” question for yourself.

 What is LinkedIn’s SSI score?

LinkedIn describes its Social Selling Index as a “first-of-its-kind measure of a company’s or individual’s adaptation of the four pillars of selling on LinkedIn, based on a scale of 0 to 100.”

Performance in each of the four pillars is measured, and the compiled score is your Social Selling Index ranking. The maximum score for each pillar is 25 and LinkedIn says the SSI is a “measure of a salesperson’s social selling skills and execution”. LinkedIn also claims that “statistics show that as a salesperson’s social selling index rises, so does their sales success.”melonie-linkedin-ssi-score.png

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