The shelf life of a tweet is only a matter of minutes. Moz’s research indicates that original tweets only last in the main feed for 18 minutes. That means it will mostly just be seen by people who are on Twitter within those 18 minutes. Not long, right?
That’s why people tweet so often throughout the day, they want to reach more people. According to CoSchedule’s research, gathered from several industry leaders, the golden number for tweets per day is around 15. That’s a lot of tweeting.
There’s always an inherent risk to ‘best times to post’ reports – with the most critical being that generic best times don’t relate to your specific audience and their habits. The only true way to know what times are best for you to post is to study your own analytics, test different post times, then study again, till you find what works.
But that said, there is still value in using generic best times as a guide, particularly as a means to narrow your test pool. This is particularly relevant when starting out – if you start with the generic best times, you may be closer to finding your optimum posting time in the beginning, which can help deliver better results faster, while you’re testing.
The team at CoSchedule also recognize that finding the mythical ‘best’ time for all can be challenging – so rather than coming up with a single survey report, they’ve actually collated the results of 20 ‘best times’ guides in order to formulate a more comprehensive, inclusive report on best posting times.
Social platforms are always switching things up on you – just when you think you’ve got your strategy all set, they release an update that throws everything out of whack, and has you scrambling to catch up.
This is particularly evident in their optimal image dimensions. Facebook’s Page dimensions are always changing, Twitter releases an update and you have to re-format all your content. And you can’t just ignore it – increasingly, social platforms are your digital first impression, where people are first coming into contact with your business. You need to make sure you’re presentation is up to speed, and that you’re maximizing your opportunities through your visual assets.
Customer advocacy is nothing new – friends and family have been sharing brands that they find useful, unique or just plain interesting for years, and social media has only supercharged that. What has changed in recent years is the technology to facilitate this sharing via referral marketing, and actually measure its success as a marketing channel.
At first glance then, referral marketing should be easy, right? Actually, when you look closer there are many aspects that can make or break a referral program, and the key to really getting it to work for a brand is understanding the psychology behind what makes a customer share a brand.
Here’s an overview of some of the key drivers of referral – or ‘word-of-mouth’, marketing, and how you can use them to advantage–follow link to article.
Do you need to use Facebook ads more effectively?
Have you considered narrowing the goal for each of your ads?
In this article, you’ll discover 11 examples of results-oriented Facebook ads you can use as models for your own business.
This Bluehost ad gets Facebook advertising right on so many levels. Bluehost uses this ad in the middle of the sales funnel to reduce cart abandonment. The ad appears to people who have added a Bluehost service to their cart and prompts them to return to the website and complete their purchase.
The ad features compelling copy, beginning with the question to remind someone they’re in the middle of a decision about building their website. The second line hits the low-cost barrier to entry to using the Bluehost service, only $2.95. Next, the ad uses text to provide extremely heavy social proof: trusted by millions of customers.
Video makes this ad even more effective. Video is currently the best-performing type of content; people watch more than 100 million hours of video on Facebook every day. Also, by featuring different business owners, the video reinforces the social proof mentioned in the ad copy.
Below the video, the clear link title, description, and call to action (CTA) also make this a strong ad. The link title, “Launch Your Website Today,” is clear and direct, design to compel users to take the final action to launch their website.
After the link title, the link description reinforces social proof that appeared earlier in the ad copy and video. The description also highlights another benefit of joining: getting a free domain. The CTA, Shop Now, reflects what the ad would like customers to do: prompt them to finalize their buying decision and launch their site.