Snap’s earnings sent its stock up more than 20 percent, but user growth remains a real concern

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Snap finally had a good day. You might even call it a great day.

That’s because, after a tough year in which Snap execs and investors watched the company’s stock price slowly bleed out because of government investigations, executive departures, and product issues, Snap reported better-than-expected earnings on Tuesday that shot the stock up more than 22 percent in after-hours trading.

The main reason: Snap’s business last quarter was stronger than anyone thought. Sales were up to a record $390 million, a 36 percent jump over the same quarter a year ago. And Snap is slowly moving toward profitability, a goal that CEO Evan Spiegel shared internally with Snap employees last year.

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Facebook Releases New Report on Evolving Sports Engagement on Social Platforms

Sports has always been a key element of our interactive process, a means to connect and engage over a common interest and participate in related events. Given this, it’s no surprise to see that sport also plays a significant role in how people engage on social platforms, and that can be a valuable consideration for brands looking for ways to increase brand awareness and connection with their fans.

In line with this, and in the lead-up to the 2019 Super Bowl, Facebook has published a new report which looks at how social media has changed the way people engage with sports content, and what brands need to consider in this shift. Facebook utilized the GlobalWebIndex “Sports Around the World” study, which surveyed over 90,000 internet users, in order to extract relevant insights about how digital consumers engage with sports.

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