New Report Finds Snapchat, TikTok Outpace Instagram in Teen Popularity

While the ship seems to have sailed on Facebook being the top social platform among younger audiences, Facebook, of course, still has Instagram to maintain connection with the youth. Or ‘had’ – according to a new survey conducted by research firm Piper Sandler, Instagram, too, now seems to be losing ground, with Snapchat and TikTok seeing higher […]

Social Media Marketing on Reddit, Twitch and Quora

When we talk about social media marketing, we’re almost always talking about the major social platforms such as Facebook, Instagram, Twitter, etc. For obvious reasons, these are the platforms marketers migrate to when looking to promote their brand. But what about the less-popular apps with niche user bases? This question popped up recently in a […]