Dove and Twitter Built a Tool to Measure How Positive or Negative Your Tweets Are

After first teaming up to tackle negative social chatter a year ago, Dove and Twitter are now taking a deeper dive to examine how social media affects self-esteem. The team launched a new phase of its #SpeakBeautiful campaign at South by Southwest Interactive today with a tool that breaks down which body-related words people use the […]

Nielsen Will Add Facebook to Its Social Ratings to Measure Conversation Around TV

Via @Adweek For nearly three years, Nielsen has been measuring the social conversation around TV shows—but only on Twitter. Now, as it faces increased scrutiny over its ability to accurately measure how many people are watching TV, the company has decided to add Facebook to its social ratings. Nielsen plans to make the new data, […]

Infographic: Engaging Content Has Everything to Do With Emotion

As content accounts for more of marketers’ budgets, finding direct paths to target audiences becomes increasingly important. AOL Insights analyzed over 7,300 moments when a person engaged with specific content and uncovered new findings that can help marketers better develop content. “Marketers are good at knowing when and where consumers access content,” said AOL consumer […]

Infographic: Why Moms Love Mobile Marketing

If you want to reach the all-important mom demographic, you’ve got to play right into their smartphone-holding hands. As the Babycenter “2015 U.S. Mobile Mom Report” indicates, two out of three moms use mobile “across the entire purchase funnel”—from initial research to final decision. Moms use mobile devices to shop from home, but they also use […]