Social Media Marketing Best Practices

Below outlines seven social media best practices, aimed at guiding brands to the most effective deployment of social marketing campaigns: Focus on content and ideas first, then think about technology It’s critical that social marketing campaigns start with ideas, rather than a focus on a particular technology or social media platform. All too often marketers […]

How Valuable is a Social Media Audience, Really?

Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, Foursquare, Pinterest and more. Promises of overnight brand scaling, more authentic audience relationships, and infinitely deeper behavioral data — made by the first wave […]