5 Instagram Marketing Trends We Will See in 2019

CrumbledNewspaperOnSidewalkSpending Sunday morning with a cup of coffee and the newspaper is quickly becoming a thing of the past, according to new research from Pew Research Center.

Pew found that 20 percent of U.S. adults who responded to its survey said they often get news via social media, marking the first time that social network topped newspapers (16 percent) since Pew began researching this topic.

Television was still the top source, at 49 percent, down from 57 percent in 2016. TV was followed by news websites (33 percent, up from 28 percent in 2016) and radio (26 percent, up slightly from 25 percent in 2016).

Pew also included getting news via streaming devices on TVs as an option for the first time, and 9 percent of respondents said they do so often, with 73 percent of that group adding that they also get news often from broadcast or cable TV.

And the research firm also looked at the disparities among age groups:

  • Respondents 65 and older were five times as likely as those 18 through 29 to get news from TV, with 81 percent doing so, along with 65 percent of those 50 through 64. Meanwhile, just 16 percent of those 18 through 29 and 36 percent of those 30 through 49 said they often get news from television.
  • Those trends reverse for social media, with respondents 18 through 29 roughly four times more likely to get news from social networking sites than those 65 and older.
  • The 65-and-older group is also print’s last stronghold, with 39 percent getting news often from newspapers, while no other age group tops 18 percent.
  • The 30-through-49 age group was the most prominent among online news sites, with 42 percent of them getting news from those sites often, compared with 27 percent of respondents 18 through 29.
  • No more than one-half of those 18 through 49 get news often from any one platform.

On the TV side, 37 percent of respondents get news often from local television, compared with 30 percent from cable news and 25 percent from national evening network news.

8 Characteristics All Facebook Messenger Chatbots Should Have

9425c53d2286740246792636159f1fb3Facebook Messenger chatbots deliver up to 80% better engagement than other channels (like email marketing or Facebook posts).

Not only does Facebook Messenger marketing deliver more engagement, it also allows you to collect valuable contact information and generate leads.

In terms of paid social, Facebook Messenger chatbot ads deliver up to 50x better ROA.

Facebook Messenger marketing is a win all around.

I’m so confident in its capabilities I actually created the chatbot building platform MobileMonkey so that I can help businesses tap into Facebook Messenger’s unlimited marketing potential.

Early chatbot adopters will edge out their slow-to-move competitors and reap the rewards.

If you’re one of those early adopters and are ready to get started with Facebook Messenger chatbots, here are eight characteristics to bake into your bot.

1. Chatbots Should Use Natural Language

A chatbot that sounds like a robot is a donkey, but a chatbot that sounds like a human is a unicorn.

Even when users know they’re interacting with a bot, they never want it to feel like they’re interacting with a bot.

The best bots use natural language, emojis, and maybe even GIFs.

They are empathetic — as a basic example, if a user has a problem, the chatbot will be able to recognize it as such and offer a very human “I’m sorry!”

Read full article here. 

Microsoft Reports that LinkedIn is Seeing ‘Record Levels of Engagement’

li_575Since Microsoft purchased LinkedIn back in 2016, the platform no longer needs to report its individual quarterly performance numbers, which means we don’t get the transparency we used to around total users, engagement metrics, revenue stats, etc.

But we do get some insights. As part of Microsoft’s Q1 ’19 results, which it reported earlier this week, the tech giant noted that:

“LinkedIn revenue increased 33% (up 33% in constant currency) with record levels of engagement highlighted by LinkedIn sessions growth of 34%”

That’s interesting, right? Combine that with LinkedIn reporting that it hit 575 million members back in August and it seems safe to say that things are going well for the professional social network since the acquisition.

The usual knock on LinkedIn is that while it may have 575 million members, only a small fraction of them are active on a regular basis – previous research has suggested that LinkedIn had around 250 million MAU when it was on 500 million members, while other analysis has suggested that the platform’s active usage rate is only around 25% of LinkedIn members at any given time.

But if engagement on the platform is at ‘record levels’ as Microsoft notes, with a huge 34% increase in sessions, those figures may now look somewhat different. And maybe, if you haven’t considered it before, it could be time to take LinkedIn more seriously within your digital marketing mix.

LinkedIn has actually reported engagement increases even higher than this. Earlier this month, in a post about improving its feed algorithm, LinkedIn noted that:

“More and more people are using the feed and giving feedback to their network’s posts: our members generate tens of millions of viral actions (likes, comments, and reshares), and the number is increasing more than 50% YoY”

LinkedIn does note, however, that the vast majority of those engagement actions occur on a tiny fraction of posts from top users, which it’s now trying to correct by re-distributing a wider range of user content within feeds. But either way, it’s worth noting – the numbers suggest that more activity is happening on LinkedIn – more than previous, and likely much more than most would expect.

We don’t have the specifics, we can’t see the actual DAU numbers and usage stats. But the insights we can glean are interesting.

Worth noting in your 2019 planning.