Nearly 70% of all U.S. adults use at least one social media app, with each platform having a different purpose and offering advertisers different ways to engage with their audience.
Along with this, there are different user demographics for each network – the same people aren’t on, or as active, across every social media network that’s available. Some age groups are more engaged in one platform while some levels of income are more active in another.
It’s important to know where to find each of these audiences to better optimize your ad campaigns. In this post, we provide an overview of the social media usage statistics you need to know for each of the major networks.