Starbucks Cashing in With Earned Media…

  Starbucks garnered a media-buy purchase equivalent of $67.8 million in free brand exposure through online news media, social media and Twitter between September and November 2010, placing it at the top of online media impact value rankings in the first Fast Food Industry Media Value Report from media measurement technology firm General Sentiment.   […]

The Facespace: Maximize the Mashup

  Myspace announced Mashup with Facebook, a new feature that allows Myspace users to easily create a personalized stream of entertainment content. With a simple one-click set-up, the likes and interests of a user’s Facebook profile are ported over to Myspace, enabling a user’s stream to become immediately populated with the entertainment content they already […]