Facebook Now On Pace to Serve 1 Trillion Display Ads Per Year…Wow

During the third quarter of this year, Facebook served up 297 billion display ads, representing 23.1% of the market and more than twice the share the company held at this time last year, according to data from comScore. At that pace, Facebook is now serving more than 1 trillion ads per year. http://on.mash.to/cEBls2

Facebook Gets Serious about Location with Deals

  When Facebook launched Places, the social network’s long-awaited location-sharing feature, in August, it was accompanied by a couple of key assumptions. One was that 800-pound gorilla of the social networking space, with its 500 million total users and 100+ million mobile users, would take the check-in mainstream. Another was that the launch of Places […]

Facebook Enhances Mobile Presence

  With a mobile audience reaching 200 million users worldwide, Facebook unveiled several new initiatives to capitalize on its fast-growing presence beyond the desktop. The company launched new features for its mobile platform allowing users to log into third-party applications with a single sign-on, see friends’ check-ins across location-based services, and find deals from nearby […]

Facebook Brand Pages Are Driving Purchase Intent

A new six-country survey from DDB reveals that Facebook users who like a brand’s page on the social networking site use its products regularly or occasionally and, after following the brand on Facebook, more than a third of the respondents “want to buy this brand’s product more.” http://bit.ly/drmvfW