LinkedIn’s up to 690 Million Members, Reports 26% Growth in User Sessions

As part of its broader Q3 2020 Performance report, Microsoft has reported that LinkedIn has seen ongoing growth in both total members and engagement. But there’s also been a slowdown in ad spend and job listings as the impacts of COVID-19 take effect. In terms of users, LinkedIn is now up to 690 million total members, increasing from 675 […]

The Best Times to Post on Social Media During COVID-19 [Report]

Last month, Sprout Social published its latest listings on the best times to post to each of the major social platforms, based on insights gleaned from its 20,000+ user base, in order to provide guidance as to when you should consider posting to maximize response. But since then, a lot has changed. The COVID-19 lockdowns have lead to massive […]

Snapchat Publishes New Research into How Snapchatters Are Adapting to COVID-19

Snapchat has this week published some new insights into how Snapchatters are feeling about the ongoing COVID-19 lockdowns, and the impact of the pandemic on society more broadly. Snapchat’s predominantly younger audience is in an interesting position here – while research shows that, in general, COVID-19 doesn’t affect younger people as severely as it does those in older brackets, […]

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform

In what will come as absolutely no surprise, LinkedIn has reported that it’s seeing a massive increase in company posts mentioning ‘COVID-19’ and ‘working from home’ at present. That’s no revelation, but what is interesting is noting the engagement that these posts have received, and how LinkedIn’s members have responded to coronavirus-related content – which may provide […]

Pinterest Outlines Rising Trends Amid COVID-19 Lockdowns

Amid rising usage during the COVID-19 lockdowns, Pinterest has seen the emergence of a range of new search trends, which could provide some valuable insight for brands looking to use the platform to connect with their audiences. And brands should, indeed, be considering Pinterest. The platform has seen a 44% YoY increase in Pinners engaging with shopping Pins on the platform, […]

Pinterest Expands Partner Program to Help More Brands Maximize Their Pin Efforts

With shopping activity on the rise on Pinterest amid the COVID-19 lockdowns, the company has this week announced an expansion of its Pinterest Partners program, with a range of new additions to assist brands with their on-platform advertising, eCommerce, creative elements and more. As per Pinterest: “Pinterest Partners help make it easier to create Pins of every item in […]

Group Video App Houseparty Sees 70x Growth Amid the COVID-19 Lockdowns

With everybody locked inside due to the COVID-19 pandemic, streaming video is the order of the day, with video calls on both Messenger and WhatsApp more than doubling over the past month, and group streaming app Zoom seeing massive growth. Multi-participant streaming app Houseparty is also posting huge numbers – as per Bloomberg: “In the past month, Houseparty has seen 50 million […]