7 Important Influencer Marketing Stats You Need to Know

Influencer marketing is a form of digital marketing in which brands focus on leveraging the influence of people who have strong personal brands, rather than taking a brand message straight to consumers. Since people trust other people more than they trust brands, influencer marketing has become a very popular tactic when it comes to generating […]

Snapchat Sees Higher Usage Amid COVID-19 Lockdowns, Outlines Key Trends of Note

As with all social platforms, Snapchat has been seeing a lot more usage of late, as people stuck inside amid the COVID-19 lockdowns seek an outlet and a means to stay connected with the world beyond their homes. This week, Snapchat has provided an update on the specific usage trends it’s seeing in its app, along with […]

Twitter Says User Numbers Are Up Amid COVID-19 Lockdowns, But Warns of Revenue Impacts

As you might expect, Twitter is seeing a lot more usage amid the COVID-19 lockdowns across the world – but that doesn’t, however, mean that Twitter’s making more money as a result, according to a new update from the company. As reported by Bloomberg, Twitter has this week withdrawn its revenue and operating income guidance for the first quarter of 2020, […]

Twitter Provides Examples of Positive Brand Communications Amid the COVID-19 Pandemic

What do you communicate with your customers and clients amid the overwhelming news influx of the coronavirus pandemic? That’s what many social media and content professionals are now considering as they grapple with the new reality of social distancing and self-quarantine lockdowns, while also contending with revenue declines and significant business changes as a result. In some […]

New Report Looks at TikTok Best Practices and Benchmarks for Brands

While TikTok has been getting a heap of attention from consumers, it’s still largely new ground for brands, and amid the various concerns around the platform’s moderation policies and data privacy regulations, many are still unsure as to whether to take the leap and try to connect with audiences through the platform’s short video clips. And even then, […]