Spotify’s User Growth Continues as Pandora Plateaus

Pandora is the most popular music streaming service in the US. But that will change in the coming years, according to eMarketer’s latest forecast on digital audio listeners. This year, Pandora will have 75.9 million users in the US, compared with 58.4 million for Spotify. However, eMarketer expects Pandora’s user base in the US will […]

Infographic: 72% of Spotify Listeners Are Millennials. Here’s How They Use the Service

Music streaming services are more popular than ever, and, naturally, no group is leading the charge more than millennials. One of the most popular of those services is Spotify, which provided Adweek with exclusive data to get a better look at this demo. “As the largest global streaming service, we have a deep understanding of […]