Spotify’s User Growth Continues as Pandora Plateaus

Pandora is the most popular music streaming service in the US. But that will change in the coming years, according to eMarketer’s latest forecast on digital audio listeners. This year, Pandora will have 75.9 million users in the US, compared with 58.4 million for Spotify. However, eMarketer expects Pandora’s user base in the US will […]

Spotify’s IPO was both a success and an uncertain forecast for the future of music

Spotify’s initial public offering today was both a success and a tepid forecast for the future of music streaming. The company’s shares closed today at $149.60, up 12 percent from the initial reference price of $132, but down from a high of $165.90 when shares debuted on the New York Stock Exchange this morning. That gives the Swedish […]

Infographic: 72% of Spotify Listeners Are Millennials. Here’s How They Use the Service

Music streaming services are more popular than ever, and, naturally, no group is leading the charge more than millennials. One of the most popular of those services is Spotify, which provided Adweek with exclusive data to get a better look at this demo. “As the largest global streaming service, we have a deep understanding of […]

Google launches YouTube Music, a new app for discovering music videos

YouTube’s standalone music streaming app has arrived. Google launched YouTube Music Thursday, the music complement to its new video subscription service YouTube Red. The app is available now for iOS and Android. YouTube Music is all about discovery. If you search for an artist, track or album, the app will surface everything from official music […]