If you’re the kind of person who looks for patterns, you have a lot to work with in this batch of Super Bowl spots. Despite each 30-second commercial costing upwards of $5 million, on par with recent years, there was a lot of mediocrity. There’s also lots of jokes about robots. They’re in beer ads, […]
With linear TV audiences more fragmented than ever, the Super Bowl is one of the last remaining TV events that still draws large audiences at scale. Last year’s showdown between the New England Patriots and Atlanta Falcons not only corralled 111.3 million television viewers, but it was also the most talked-about television program on social media ever, […]
Adweek provided real-time reviews of every commercial immediately after it aired. click the links below to see all the spots again and our instant reviews of every one. See all the commercials and our reviews here:
Welcome to Adweek’s Super Bowl Ad Tracker for 2016, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them. Leading up to game day on Feb. 7, CBS is reportedly holding back a handful of 30-second spots, priced “north of $5 million a spot,” for brands hoping to make […]
You can watch them all again…including “Fable” from our client Mercedes-Benz. View them all here.