These Digital Stats Show Exactly Why Google Fears Facebook Ads

adobe-digital-trends-hed-2015Facebook continues to apply pressure to Google’s ad business, showing that the social network’s boldness is paying off, according to new research from Adobe.

Adobe looked at the last three months in digital advertising, as it does at the end of every quarter, and highlighted some key shifts in the industry, including a slowdown in Pinterest’s retail momentum and Periscope’s dominance over Meerkat in video streaming. It also showed that Google’s “Mobilegeddon” affected mobile Web traffic more than expected, and Reddit, despite recent turmoil, could be a good place for retailers to focus their attention.

Read full article here. 

6.1B Smartphone Users Globally By 2020, Overtaking Basic Fixed Phone Subscriptions

screen-shot-2015-06-02-at-23-50-35Today there are 2.6 billion smartphone subscriptions globally, and while growth has been levelling off in developed markets like the U.S. and Europe, it’s not stalling altogether by a long shot. By 2020, globally there will be 6.1 smartphone users led by huge growth in less mature markets. And with 6.1 billion smartphones in circulation, we will see a tipping point of sorts: smartphones will finally overtake the number of active fixed line subscriptions worldwide in 2020.

Lots of great data in this article from @Techcrunch here, like the sample below: