Digital advertising in the US is finally bigger than print and television

It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers. New estimates from eMarketer show that US advertisers will spend more than $129 billion on digital advertising in 2019 — more than the $109 […]

Super Bowl Viewership Falls To Lowest Since 2008 In Historically Low Scoring Game – Update

The CBS broadcast game out of Atlanta was seen by a total audience of 100.7 million, according to CBS Sports. That number comes from when you add up everyone who watched on CBS the network, CBS Interactive, NFL digital properties, Verizon Media mobile properties, ESPN Deportes television and other digital properties. Besides being a very unique bundling […]

Linear TV ad spend plunges while digital broadcast surges

The U.S. endured a .35 percent year-over-year contraction across broadcast, digital broadcast and radio platforms in Q2, according to a new report. This figure comes despite the emergence of political advertising spend in primary Democrat and Republican elections, which has seen a 264 percent growth rate. When excluding political ad spend from the findings, broadcast, […]

Next year, people will spend more time online than they will watching TV. That’s a first.

It’s finally happening: Next year, people around the world will spend more time online than they do watching TV, according to new data from measurement company Zenith. In 2019, people are expected to spend an average of 170.6 minutes each day on online activities like watching videos on YouTube, sharing photos on Facebook and shopping on […]

REPORT: People are ditching cable at a faster clip than previously thought

TV ad spending will be lower than anticipated this year, according to eMarketer, because people are cord-cutting at a faster clip than previously expected. According to the market-research company, TV ad spending in 2017 will expand just 0.5% to $71.65 billion, down from the $72.72 billion predicted in its first-quarter forecast for 2017. Further, it […]

‘Digital’ Poised To Overtake TV Ad Spending Earlier Than Expected

The shift in ad industry market share from so-called “analogue” media to “digital” media is accelerating, and the latter is now expected to surpass television’s historically dominant share of U.S. ad spending by the end of 2016 — months sooner than expected, according to the statsmasters at eMarketer. Putting aside that television is a digital […]

Digital Video Ad Spending Soars, Budgets Coming Mainly From TV

Ad spending on original digital — both desktop and mobile — programming has more than doubled since 2014, and those budgets have come primarily out of television, according to findings of a survey of advertiser and agency executives released this morning by the Interactive Advertising Bureau (IAB). Results of the survey, which suggest a significant […]