While TikTok has been getting a heap of attention from consumers, it’s still largely new ground for brands, and amid the various concerns around the platform’s moderation policies and data privacy regulations, many are still unsure as to whether to take the leap and try to connect with audiences through the platform’s short video clips. And even then, […]
Social networks are no longer what they used to be. Case in point: The rise of short video-app TikTok in 2019 is a sure sign that what defines a social network will be very different in 2020. Since the 2000s, social networks were known as places where internet users could create profiles and interact publicly […]
Are you looking for new ways to maximize your online marketing strategy? Have you considered what TikTok could potentially add to your content marketing efforts? They break things down as follows: What is TikTok? TikTok functions A social network on the rise Who uses TikTok? Should your brand use TikTok? What about advertising? Case studies […]
Though TikTok has become a craze among some younger Americans over the past year, recent headlines about a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying. It was reported that the Committee on Foreign Investment in the United States (CFIUS) launched an investigation into ByteDance over its […]
Is TikTok part of your digital marketing plans for 2020? Maybe it should be – according to the latest update from Sensor Tower, TikTok was the most downloaded app on both iOS and Android in September. Read full article here.