New Report Finds Snapchat, TikTok Outpace Instagram in Teen Popularity

While the ship seems to have sailed on Facebook being the top social platform among younger audiences, Facebook, of course, still has Instagram to maintain connection with the youth. Or ‘had’ – according to a new survey conducted by research firm Piper Sandler, Instagram, too, now seems to be losing ground, with Snapchat and TikTok seeing higher …

TikTok May Still Face Restrictions in the US, as Final Details of Proposed Oracle Deal are Ironed Out

It seems TikTok may not be out of the woods just yet, with various conflicting stories around the pending Oracle/TikTok deal. On Saturday, US President Donald Trump told reporters that he had given the Oracle-lead deal for TikTok’s operations in the US ‘his blessing’, which was enough for TikTok to put out two official statements …

TikTok Shares Official User Counts as Discussions Continue on Takeover Bids

With negotiations over the future of the app ongoing, and Microsoft still seemingly the lead bidder for the platform, TikTok has this week revealed its actual user counts for the first time, which detail TikTok-specific user numbers, not incorporating usage of the Chinese version of the app, called ‘Douyin’. Much has been made of TikTok’s meteoric growth, …

Oracle Emerges as Another Potential Buyer for TikTok

A new suitor has emerged in the race to buy the US operations of TikTok, with cloud computing giant Oracle reportedly joining a group of investment firms in formulating an offer for the app. As reported by CNBC: “Oracle’s talks to acquire TikTok’s operations in four countries are ongoing and have accelerated in recent days, the …

TikTok Provides an Overview of its Analytics Tools

Yes, TikTok remains under a cloud, and yes, there are ongoing concerns about its data-sharing and moderation processes. For some, that will mean that they’ll look to avoid the app entirely, but many others are still looking at ways to tap into the video platform’s popularity, and in particular, its reach with younger audiences. How you …

TikTok Valued at Around $30 Billion, as Microsoft Evaluates Takeover Offer

How much is TikTok actually worth? Some estimates have put the app at close to $50 billion, given its meteoric growth and large user base. Official predictions suggest that Microsoft, or any other suitor, will need to pony up between $10b and $30b to purchase the short-form video app – and for comparison, Instagram is reportedly worth around $100 billion. …

Amid More Questions About Data-Sharing, TikTok Releases Latest Transparency Report

Amid renewed calls to ban the app, after India blocked all Chinese-originated apps due to concerns around their potential data-sharing obligations with the Chinese Government, TikTok has this week published its latest transparency report, which provides specific detail on all of the requests that the app has received from law enforcement and government bodies relating to content removals or …