How TikTok’s Algorithm Works – As Explained by TikTok

Despite various controversies around its ownership, its moderation policies, its growth efforts. Despite these concerns, TikTok is working very hard to show that it has nothing to hide, that it’s a transparent company, that users can trust. It’s added a new Transparency Center in LA, where people can stop by and see how it actions its policies, it’s limited user […]

New Report Looks at TikTok Best Practices and Benchmarks for Brands

While TikTok has been getting a heap of attention from consumers, it’s still largely new ground for brands, and amid the various concerns around the platform’s moderation policies and data privacy regulations, many are still unsure as to whether to take the leap and try to connect with audiences through the platform’s short video clips. And even then, […]

A Beginners Guide to Using TikTok to Market Your Small Business [Infographic]

Are you looking for new ways to maximize your online marketing strategy? Have you considered what TikTok could potentially add to your content marketing efforts? They break things down as follows: What is TikTok? TikTok functions A social network on the rise Who uses TikTok? Should your brand use TikTok? What about advertising? Case studies […]

How Marketers Are Responding to Recent TikTok Headlines

Though TikTok has become a craze among some younger Americans over the past year, recent headlines about a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying. It was reported that the Committee on Foreign Investment in the United States (CFIUS) launched an investigation into ByteDance over its […]