Twitter built a feature that lets people draft out an entire Tweetstorm, or string of tweets, and then send them out all together.
The feature was first pointed out by Matt Navara, director of Social Media at The Next Web, on Twitter.
Twitter frequently experiments with new features — some of which are never publicly released — that simplify user behavior the company sees on the app.
Today, users who want to create a string of connected tweets — or a Tweetstorm — have to manually reply to each of their previous tweets. This feature its testing would allow people to draft all the tweets in the same place, all at once and then automatically send it out as a threaded conversation.
One of Twitter’s most defining characteristics is that it limits users to sharing no more than 140 characters at a time. Tweetstorms give users a way to try and share longer thoughts in one place in a way that makes it easy for others to follow.
Twitter has considered expanding the character limit in the past. A few years ago, the company internally discussed raising the limit to 10,000 characters, but ultimately decided to keep tweets shorter.
Twitter declined to comment.
The shelf life of a tweet is only a matter of minutes. Moz’s research indicates that original tweets only last in the main feed for 18 minutes. That means it will mostly just be seen by people who are on Twitter within those 18 minutes. Not long, right?
That’s why people tweet so often throughout the day, they want to reach more people. According to CoSchedule’s research, gathered from several industry leaders, the golden number for tweets per day is around 15. That’s a lot of tweeting.
Should you include hashtags in your Twitter ads? According to Twitter’s own advice, maybe not. The platform recently published a list of five tips, with which they say they’ve seen advertisers generate significant, repeated success.
And they offer some interesting food for thought – here’s are Twitter’s key tips for better tweet ad copy. Get the list of tips here.
You — yes, you — can now create a Twitter Moment.
The company announced back in August that it was opening Moments, which are just tweets compiled into a story, to all users instead of just media partners. Beginning Wednesday, the feature is actually available to users on the web, and the company says it’s coming to mobile users down the line, too.
Though the feature begins rolling out today, it’ll take a few days to get to everybody. But creating a Moment looks easy, based on this short video Twitter posted — basically you just give it a title and add whatever tweets you want to the thread.
The blue bird may finally find a new home.
Twitter has received interest in a potential purchase, CNBC reported via anonymous sources Friday, which could lead to a bid in the near future. News of the report sent Twitter shares climbing by 21 percent in early morning trading on the New York Stock Exchange.
Interested buyers include Google, Salesforce and other technology companies, according to CNBC.
The news follows a company board meeting earlier this month when Twitter directors reportedly mulled a sale as well as cost-cutting measures, Recode reported.
It’s been a tumultuous year for a Twitter, with the stock falling by 30 percent. Investors point to stagnant user growth and shrinking advertising growth. In fact, one shareholder filed a lawsuit against Twitter last week, claiming that the company misled investors on its growth metrics, Bloomberg reported.
Twitter has attempted to reinvigorate the service since Twitter cofounder and product visionary Jack Dorsey retook the helm as CEO last October. Dorsey’s first push was Moments, an editorially curated feed of tweets and videos.
Recently, the company has been building out its capabilities in live-streaming video. Twitter has inked deals with several networks to host streams and create exclusive shows.
Just last night, Twitter streamed its second Thursday night football game. The first game attracted 2.1 million unique viewers, paling in comparison to television, but decent for a new effort by the struggling company. Twitter will also stream the general election debates.
The stock surge provides a good indicator that a sale could be beneficial for the company. Rumors of a potential sale are common for Twitter, especially by Google. Other analyst say that a private equity firm would make more sense, allowing the company to innovate and grow under less scrutiny.
Twitter and Google did not immediately respond to request for comment from Mashable.
Salesforce declined to comment on rumors.