Twitter built an in-app Tweetstorm feature

Twitter built a feature that lets people draft out an entire Tweetstorm, or string of tweets, and then send them out all together.

The feature was first pointed out by Matt Navara, director of Social Media at The Next Web, on Twitter.

View image on TwitterView image on Twitter

Twitter frequently experiments with new features — some of which are never publicly released — that simplify user behavior the company sees on the app.

Today, users who want to create a string of connected tweets — or a Tweetstorm — have to manually reply to each of their previous tweets. This feature its testing would allow people to draft all the tweets in the same place, all at once and then automatically send it out as a threaded conversation.

One of Twitter’s most defining characteristics is that it limits users to sharing no more than 140 characters at a time. Tweetstorms give users a way to try and share longer thoughts in one place in a way that makes it easy for others to follow.

Twitter has considered expanding the character limit in the past. A few years ago, the company internally discussed raising the limit to 10,000 characters, but ultimately decided to keep tweets shorter.

Twitter declined to comment.

How to Get More Twitter Followers (Without Spending a Dime)

 

1. Tweet Often

The shelf life of a tweet is only a matter of minutes. Moz’s research indicates that original tweets only last in the main feed for 18 minutes. That means it will mostly just be seen by people who are on Twitter within those 18 minutes. Not long, right?

That’s why people tweet so often throughout the day, they want to reach more people. According to CoSchedule’s research, gathered from several industry leaders, the golden number for tweets per day is around 15. That’s a lot of tweeting.

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Read the full article here. 

5 Tips for Writing More Effective Twitter Ad Copy (from Twitter)

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Should you include hashtags in your Twitter ads? According to Twitter’s own advice, maybe not. The platform recently published a list of five tips, with which they say they’ve seen advertisers generate significant, repeated success.

And they offer some interesting food for thought – here’s are Twitter’s key tips for better tweet ad copy. Get the list of tips here. 

Anyone on Twitter can now create a Moment

twitter_20moments-0You — yes, you — can now create a Twitter Moment.

The company announced back in August that it was opening Moments, which are just tweets compiled into a story, to all users instead of just media partners. Beginning Wednesday, the feature is actually available to users on the web, and the company says it’s coming to mobile users down the line, too.

Though the feature begins rolling out today, it’ll take a few days to get to everybody. But creating a Moment looks easy, based on this short video Twitter posted — basically you just give it a title and add whatever tweets you want to the thread.

Twitter reportedly considering a sale, with Google and Salesforce circling

https-%2f%2fblueprint-api-production-s3-amazonaws-com%2fuploads%2fcard%2fimage%2f221075%2fgettyimages-453374456The blue bird may finally find a new home.

Twitter has received interest in a potential purchase, CNBC reported via anonymous sources Friday, which could lead to a bid in the near future. News of the report sent Twitter shares climbing by 21 percent in early morning trading on the New York Stock Exchange.

Interested buyers include Google, Salesforce and other technology companies, according to CNBC.

The news follows a company board meeting earlier this month when Twitter directors reportedly mulled a sale as well as cost-cutting measures, Recode reported.

It’s been a tumultuous year for a Twitter, with the stock falling by 30 percent. Investors point to stagnant user growth and shrinking advertising growth. In fact, one shareholder filed a lawsuit against Twitter last week, claiming that the company misled investors on its growth metrics, Bloomberg reported.

Twitter has attempted to reinvigorate the service since Twitter cofounder and product visionary Jack Dorsey retook the helm as CEO last October. Dorsey’s first push was Moments, an editorially curated feed of tweets and videos.

Recently, the company has been building out its capabilities in live-streaming video. Twitter has inked deals with several networks to host streams and create exclusive shows.

Just last night, Twitter streamed its second Thursday night football game. The first game attracted 2.1 million unique viewers, paling in comparison to television, but decent for a new effort by the struggling company. Twitter will also stream the general election debates.

The stock surge provides a good indicator that a sale could be beneficial for the company. Rumors of a potential sale are common for Twitter, especially by Google. Other analyst say that a private equity firm would make more sense, allowing the company to innovate and grow under less scrutiny.

Twitter and Google did not immediately respond to request for comment from Mashable.

Salesforce declined to comment on rumors.

Twitter Announces Exemptions to 140 Character Limit, Simplifies Response

As flagged recently by Bloomberg, Twitter is about to unload a whole range of changes that could have significant bearing on how people use the platform. Will they be enough to re-awaken the micro-blog giant and get more people to tweet? That’s impossible to say, but the changes are definitely interesting, and they continue the platform’s ongoing efforts to push new innovations without compromising their core functionality.

Here’s what Twitter’s announced, all of which to be rolled out “in the coming months”:

1. “@NAMES” WILL NO LONGER BE COUNTED IN REPLIES

The first change relates to how you converse via tweet. When you’re replying to several people at once, it can sometimes be difficult to contextualize exactly what you’re intending to say to within the few characters you have left once you’ve included their @handles.

Twitter Announces Exemptions to 140 Character Limit, Simplifies Response | Social Media Today

To improve the conversation flow, Twitter’s removing @names from the 140 character count on replies.

Now, my first thought was “oh here we go, Spam City”, thinking that people will now be able to include a billion @handles in their spam tweets and not have them count towards the character limit. But that’s not how it works, as Twitter explains here:

Get the rest of the tips HERE

Twitter Releases New Data on the Value of Influencers [Infographic]

Influencer marketing is on the rise, with a growing number of brands cottoning onto the fact that one of the most effective and efficient ways to gain traction on social platforms is via the people who already have an audience and are already using the apps and tools to best effect. And while actors, singers and sports stars remain great amplifiers of brand messaging, social media influencers are building their own celebrity status, particularly among younger users who don’t affiliate stardom with a medium, necessarily,  which is a more traditional reflection of relative fame.

This is most evident among Vine stars and rising creators who are building their personal brands on social platforms. These days, MTV regularly showcases the latest flock of social stars you need to know, influencers are making huge money, despite having no traditional media presence, tours are even being hosted to showcase the latest platform talent.

These social celebrities are even being mobbed at events – the below footage (in GIF form) was taken from a recent VidCon event, where Vine star Matthew Espinosa, who has more than 6 million followers on the platform, was flocked by a horde of screaming girls after they found him in disguise.

Even if you’ve never heard of them, the next generation of celebrity is evolving online, and as such, it makes sense for brands to be partnering with them, particularly when trying to reach younger markets.

To get a better handle on this, Twitter partnered with data analytics provider Annalect to survey more than 800 Twitter users on their receptiveness to influencers. And what they found was a pretty strong indication of the power of influencer marketing:

  • 49% of respondents said they relied on influencers for product recommendation, second only to Tweets from friends at 56%.
  • People exposed to brand Tweets had a 2.7x lift in purchase intent over participants who didn’t see an advertiser Tweet – but those exposed to a campaign that featured both brand and influencer Tweets had a 5.2x increase in purchase intent.
  • One third of Millennial users (aged 13 to 24) report following Vine creators on Twitter

The data’s hard to ignore – while influencer marketing may not be for every brand, it’s definitely proving valuable for those looking to reach specific audience subsets and more effectively communicate their brand message.

Twitter’s compiled their study results into the below infographic for easy consumption.twitter influence