Twitter reported its second straight profitable quarter — and the second profitable quarter in company history — early Wednesday morning when the company shared first quarter earnings, which were better than expected.
Twitter reported profits of 16 cents per share on revenue of $665 million for the quarter, including a profit of $61 million. In Q4, Twitter made $91 million, and its stock soared even though it failed to grow revenue year-over-year, and didn’t add any new users.
That’s not the case this time around. Twitter also added 6 million new users, more than the 5 million projected, and revenue growth was 21 percent year-over-year.
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Twitter built a feature that lets people draft out an entire Tweetstorm, or string of tweets, and then send them out all together.
The feature was first pointed out by Matt Navara, director of Social Media at The Next Web, on Twitter.
Twitter frequently experiments with new features — some of which are never publicly released — that simplify user behavior the company sees on the app.
Today, users who want to create a string of connected tweets — or a Tweetstorm — have to manually reply to each of their previous tweets. This feature its testing would allow people to draft all the tweets in the same place, all at once and then automatically send it out as a threaded conversation.
One of Twitter’s most defining characteristics is that it limits users to sharing no more than 140 characters at a time. Tweetstorms give users a way to try and share longer thoughts in one place in a way that makes it easy for others to follow.
Twitter has considered expanding the character limit in the past. A few years ago, the company internally discussed raising the limit to 10,000 characters, but ultimately decided to keep tweets shorter.
Twitter declined to comment.
1. Tweet Often
The shelf life of a tweet is only a matter of minutes. Moz’s research indicates that original tweets only last in the main feed for 18 minutes. That means it will mostly just be seen by people who are on Twitter within those 18 minutes. Not long, right?
That’s why people tweet so often throughout the day, they want to reach more people. According to CoSchedule’s research, gathered from several industry leaders, the golden number for tweets per day is around 15. That’s a lot of tweeting.
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