Twitter Announces Exemptions to 140 Character Limit, Simplifies Response

As flagged recently by Bloomberg, Twitter is about to unload a whole range of changes that could have significant bearing on how people use the platform. Will they be enough to re-awaken the micro-blog giant and get more people to tweet? That’s impossible to say, but the changes are definitely interesting, and they continue the platform’s […]

Twitter Releases New Data on the Value of Influencers [Infographic]

Influencer marketing is on the rise, with a growing number of brands cottoning onto the fact that one of the most effective and efficient ways to gain traction on social platforms is via the people who already have an audience and are already using the apps and tools to best effect. And while actors, singers and sports stars remain great amplifiers […]

5 Things Advertisers Should Know About Twitter’s NFL Livestreaming Deal

Twitter announced a deal with the NFL today to livestream 10 of the league’s 16 Thursday Night Football games next season. The league chose Twitter over Amazon and Verizon for the digital rights to the games. A source familiar with the agreement said it was finalized this week. The source also disclosed a few ramifications for […]